ABM Blogs

The topic of chatbots has become increasingly relevant in recent years as businesses look for ways to improve their customer support and engagement with their audience. Chatbots, such as ChatGPT, use natural language processing and artificial intelligence technology to provide quick and accurate responses to customer inquiries, making them a valuable tool for businesses looking to improve the customer experience. However, content marketers can also use ChatGPT to generate AI-assisted content. Read more to learn how.

Data enrichment can be a powerful tool for businesses looking to gain a deeper understanding of their customers and improve their operations. However, as with any tool, it's important to use data enrichment correctly in order to get the most benefit from it. In this article, we will discuss five common mistakes that businesses make when using data enrichment, and provide tips for avoiding these pitfalls and using data enrichment effectively.

Clearbit is a powerful data analytics company that offers a wide range of APIs and tools for businesses to use. In this article, we will explore the top 10 use cases for Clearbit, highlighting the key benefits and features of each.

Join our discussion with Adele Kurki who is in charge of Martech and marketing operations at Aiven, a developer-first SaaS product that uses the PLG strategy effectively.

Buyers in B2B are looking to answer very different questions depending on their pain points. Different industries and customer personas often have very different pain points that your product and content needs to solve. Content personalization allows marketers to tailor their approach and communicate in the most relevant way to each customer.

How does buyer behavior differ for companies of different size and industry when it comes to B2B software products? I had a chat with Steffen Hedebrandt - CMO and co-founder at Dreamdata - on how to personalize content for different accounts and buyer personas.

In this video podcast episode, Aamer Hasu ─ Head of Marketing at Vainu ─ talks about creating demand with bottom of funnel content and capturing that demand from the website and how to start with website personalization to create social proof. 

What is the best SaaS affiliate marketing program in 2022?

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

Joining a marketing community is one of the best things marketers can do to boost their career, gain visibility for their business, and establish themselves as experts in marketing. We asked our marketer community what are the best marketing communities out there people can join and here's what they came up with.

Newsletters are alive and well in 2022 even with the rise of community-led marketing. Therefore, we asked our marketing community "What is one of the best marketing newsletters you're subscribing to?" to check out what are some newsletters other marketers should know about.

Leaders are readers. We asked our marketer community what are the best marketing books they have read or where they found insights for their marketing. Here's a listing of the best ones with links to Amazon.

Podcasting is one of the fastest growing medium at the moment. However, with the fast increase of new shows, it's sometimes hard to find the diamonds in the rough. We reached out to our community to get you the most recommended podcasts by other marketers.