For any business, presence on LinkedIn in 2023 is more of a requirement than an option. Building your brand and audience are key objectives for all who want to build a healthy business on inbound marketing strategy. Doing so involves a lot of manual work so take a look at these tools to automate some of the work.
To help you discover better marketing tools, we asked email marketing professionals and business leaders what they thought the best email marketing tool in 2022 was. From Zoho to Mixmax to Convertbox, there are several tools that are highly recommended email marketing tools for 2022.
Lead generation for technology companies is perhaps one of the most important tasks to do well. Sometimes it requires a bit of creativity to come up with new ways to generate leads when previous channels are exhausted or have stopped working. We asked 12 marketing experts for their best lead generation strategies for technology companies and here's what they came up with.
You've been preparing for months, the time is now, your Product Hunt campaign is about to go live. But, your campaign copy might not perfectly aligned with what it says on your website if it's been a while since you updated your site. No fear, read how to personalize your site to people on coming to your site via the campaign.
We asked 11 marketing professionals unique tips on "How to improve website conversions (signups/demo requests)?" and here's what they came up with.
Understanding how many visitors your website has is not enough to understand how your website is performing. It's important to measure the key convesion events that eventually lead to bringing new revenue for your business. Read more about the most important conversion events to make your marketing more measureable.
If you have a complex sales process like most B2B companies do, it makes sense for you to consider personalizing your website content based on where in the sales process the customer is currently. This help the customer along the complex journey from hearing about you to understanding fully how you can help them the best.
Top of funnel marketing is important to reach awareness among target customers. But how to create top of funnel content and generate new business from it? What are the different types of top of funnel content?
If you're wondering what is your IP address, look no further. Here's a tool that tells your current IP address.
If you're looking for inspiration to spice up your marketing, look no further. We collected and published the best marketing inspiration ideas in this one large swipe file for everyone to use.
The reverse IP lookup has many uses but what are its limitations? And how can companies make sure data is accurate for lead generation and personalization?
Personalization is taking over many industries besides marketing and sales. Here's a few trends across different industries that have seen benefits from focusing on individuals or narrow customer segments rather than the masses.