Join our discussion with Adele Kurki who is in charge of Martech and marketing operations at Aiven, a developer-first SaaS product that uses the PLG strategy effectively.
Buyers in B2B are looking to answer very different questions depending on their pain points. Different industries and customer personas often have very different pain points that your product and content needs to solve. Content personalization allows marketers to tailor their approach and communicate in the most relevant way to each customer.
#2 Buyer behavior and content personalization with Steffen Hedebrandt - CMO and Co-founder at Dreamdata
How does buyer behavior differ for companies of different size and industry when it comes to B2B software products? I had a chat with Steffen Hedebrandt - CMO and co-founder at Dreamdata - on how to personalize content for different accounts and buyer personas.
In this video podcast episode, Aamer Hasu ─ Head of Marketing at Vainu ─ talks about creating demand with bottom of funnel content and capturing that demand from the website and how to start with website personalization to create social proof.