Newsletters are alive and well in 2022 even with the rise of community-led marketing. Therefore, we asked our marketing community "What is one of the best marketing newsletters you're subscribing to?" to check out what are some newsletters other marketers should know about.
Here are 11 of the best marketing newsletters in 2022:
- Moz Top 10
- Search Engine Journal
- Contentfolks
- Social Media Examiner
- Marketing Dive
- Search Engine Land
- Why We Buy
- Ariyh
- Marketing Max's Growth Hacks Weekly
- Tl:dr Marketing
- The Grape Vine
Moz Top 10
Moz is probably one of the most useful plugins for increasing traffic, rankings, and visibility in website searches. The Moz Blog however is one of the most comprehensive resources for optimizing your website that we have encountered. By focusing primarily on SEO, the writers offer us the opportunity to learn new tricks and take valuable insights from professionals in the field. How-to guides and learning resources are offered along with FAQs, webinars, and a range of free tools to achieve maximum optimization. If all you need is a touch of inspiration however, you will find plenty of ideas and suggestions to make sure you achieve the best possible results.
Link to the newsletter: https://moz.com/
Morgan Taylor, Sourcery
Search Engine Journal
As an SEO guy, my favorite newsletter is Search Engine Journal's one. Why? Because it's the best and easiest way to stay up-to-date with SEO and other digital marketing trends. They offer a variety of content, from comprehensive guides of thousands of words to short articles on unusual topics. The truth is that the content they offer satisfies all my needs and allows me to stay up to date without too much effort. It goes without saying: their content is written by experts who know what they're talking about.
Link to the newsletter: https://www.searchenginejournal.com/
Marco Genaro Palma, SEO Consultant
Contentfolks
I'm a big fan of contentfolks by Dr. Fio. Fio's newsletter is great for shaking up your thinking. It's grounded with practical examples and introspective anecdotes, but normally abstracts away with a bigger question that forces you to rethink the "why" of your marketing strategy. It's also quick and never self-promotional.
Link to the newsletter: https://contentfolks.substack.com/
Eric Doty, Butter
Social Media Examiner
The best marketing newsletter I'm subscribed to is social media examiner. It's a weekly email that keeps me up-to-date on the latest developments and trends in digital marketing, as well as providing links to articles and other resources that are relevant today. The reason why I love it is because it's written in an engaging tone, presents its information in a way that's easy to digest, and covers topics that are relevant to what I do day-to-day.
Link to the newsletter: https://www.socialmediaexaminer.com/
Chad Rubin, Profasee
Marketing Dive
Specializing in marketing technology and trends, the Marketing Dive newsletter is a simple daily email that you can get through in about a minute. The reason it's so valuable is that it gives you updates on various areas of marketing including video and mobile marketing, marketing technology, analytics, and measurements. The bite-size format allows you to quickly digest the information and helps you stay on top of the latest developments that are important to your business.
Link to the newsletter: https://www.marketingdive.com/signup/
Georgi Todorov, ThriveMyWay
Search Engine Land
Search Engine Land's email newsletter is extremely helpful at keeping me up to date on the latest in SEO and Internet Marketing search news. They use a simple format that is easy to scan and quickly identify the articles I am most interested in. They cover stories from their own website and other industry leaders. Since they include a wide variety of topics such as email newsletters, link building, PPC, and more, it allows me to get all the necessary updates in one email.
Link to the newsletter: https://searchengineland.com/
Ashley Romer, PaperStreet Web Design
Why We Buy
Why We Buy boils down complex concepts from psychology into easy-to-understand explanations. Katelyn also has a knack for providing relevant examples of how these principles can be applied to most marketing programs.
Link to the newsletter: https://customercamp.co/newsletter/
Peter Zawistowicz, Pace
Ariyh
Marketing advice is floating around the web – it’s hard to know what really works until we test ourselves. Or, unless, we get evidence-based advice that shows case studies, research, or proven stories. And that’s exactly why I found Ariyh worth subscribing to. Each week you’ll get your hands on proven marketing advice; with research done by top business institutes. There’s zero fluff, zero personal opinions – and it takes almost 3 minutes to get done with one email. Their idea is really unique and practical, which is why I think marketers today need to subscribe to Ariyh. What’s even more exciting is that it's free.
Link to the newsletter: https://ariyh.com/
Scott O'Brien, PPC Ad Lab
Marketing Max's Growth Hacks Weekly
I’m subscribed to many, but one of the best marketing newsletters that stands out for me is MarketingMax’s Growth Hacks Weekly newsletter. I love it because there’s no fluff and overly complex marketing advice that takes ages to plan and implement. Instead, you’ll find marketing advice that’s explained in simple layman’s terms, and more importantly, is actionable – which means you can instantly execute them in your marketing efforts, and yield results. I think this practical and useful advice on marketing is rare on the Internet.
Link to the newsletter: https://www.growthhacksweekly.com/
Robert Warner, Virtual Valley
Tl:dr Marketing
Tl:dr Marketing is my absolute favorite newsletter. By reading tl:dr Marketing frequently, I feel like I’m up-to-date with the latest buzz in the digital marketing space. Every weekday, Saijo sends a summary of the latest happenings straight to your inbox. Saijo covers SEO, social media, paid media, and general marketing all in one pack.
Link to the newsletter: https://tldrmarketing.com/
Corina Burri, SEO Consultant
The Grape Vine
For me the best newsletter has to be The Grape Vine by Iona Townsley. This newsletter is fantastic if you're looking to get inspiration from other campaigns as Iona trawls the web to find all every Digital PR campaign she can find and sends the whole list in a monthly email. Ideation is a common problem in Digital PR Marketing, and this newsletter is really helpful as you can not only see the campaigns, but then measure their success yourself in terms of links and see which journalists are the best to send your campaign to if you're planning on doing a similar campaign. Best newsletter I've ever subscribed to!
Link to the newsletter: https://tldrmarketing.com/
Danny Browne, HARO Links
