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[Infographic] 48 statistics why personalization is important in digital marketing

Netflix, Amazon, Stripe, and Segment are just some of the companies that use personalization today to drive business results. Consumers and B2B customers both already expect personalized marketing. Here are 45 statistics on why personalization is important in marketing.

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Common mistakes: Where Hubspot Smart Content fails in website personalization?

Hubspot is a great all-around digital marketing and marketing automation platform. However, when it comes to website personalization, there is a couple of crucial things where Hubspot falls short. This is the Hubspot vs AbmaticAicomparison.

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What is account-based marketing (ABM)? [+examples]

Account-based marketing, also known as ABM, is a trending topic in marketing. It has been studied to produce much better results than other marketing initiatives. A study from Altera concluded that ABM had a higher ROI than other marketing activities for 97% of the participating businesses.

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AbmaticAipitching in Kiuas Demo Day 27.8.2020

You can watch the whole Kiuas Demo Day here on Youtube.

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AbmaticAiaccepted to Kiuas Accelerator

AbmaticAiwas accepted as part of the 2020 batch of Kiuas accelerator ─ the leading startup accelerator in Finland

AbmaticAiwas selected to be a part of the accelerator among 15 other startups from over 170 applicants. This year the program is organized 100% remotely due to COVID-19.

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The benefits of website personalization for subscription-based companies

Personalization has become an essential part of any successful marketing strategy, and it's no different for subscription-based companies. By tailoring the customer experience to the individual, companies can increase engagement, conversions, and ultimately, revenue. In this article, we'll take a closer look at the benefits of website personalization for subscription-based companies and how you can start incorporating it into your own strategy.

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Personalizing your website for different referral sources

When it comes to building a website, it's important to remember that not all visitors are created equal. Different users arrive on your site from various referral sources, and each group may have unique needs and interests. By personalizing your website for different referral sources, you can tailor your content and user experience to better meet the needs of each group, resulting in a more engaging and effective website for all.

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Using personalization to increase the effectiveness of your website's landing pages

Personalization is the key to creating a successful website. By tailoring the user experience to the individual, you can increase the effectiveness of your website's landing pages and drive more conversions. In this article, we'll explore the benefits of personalization and show you how to use it to improve your website's performance. From understanding your audience to testing different approaches, we'll cover everything you need to know to take your website to the next level.

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