ABM Blogs

If you're wondering what is your IP address, look no further. Here's a tool that tells your current IP address.

What are UTM parameters? UTM parameters (short for Urchin Tracking Module) were originally developed to track marketing campaigns across different websites. Today, UTM parameters are added to different ad campaigns to attribute traffic to the source that originated it. Try out this UTM Link Builder tool.

Marketing is full of jargon ─ terms specific to an industry or domain ─ so we compiled the most important terminology and synonyms here for beginners and gurus in marketing alike because new terms pop up every day.