For any business, presence on LinkedIn in 2023 is more of a requirement than an option. Building your brand and audience are key objectives for all who want to build a healthy business on inbound marketing strategy. Doing so involves a lot of manual work so take a look at these tools to automate some of the work.
Like most automation tools, it's sometimes surprising how small a step in anyone's workflow can be automated. Automating steps on LinkedIn helps you avoid doing hundreds of menial and repetitive tasks while a simple setup can help you complete it with a couple of clicks.
There's several different types of automations you can create:
There's also a bunch of smaller tasks you can automate such as endorsing profiles, removing connection invites, accepting invites, and follow profiles or companies. It's not easy for most marketers to imagine how small a task should and can be automated.
However, a word of warning, LinkedIn actively discourages automation so going overboard with any automation can get you banned for life. Several LinkedIn automation tools have in-built safety limits that prevent you from doing too much at once so pay close attention to what each tool recommends before going forward with automation.
If you know what you want to achive and pay close attention to the automation limits, you're ready to go. Here are 14 of the best tools for LinkedIn automation recommended by business professionals.
There are several LinkedIn automation tools available but the one we use is Dux-Soup. It is a tool that automates activity on profiles (profile views, skill endorsement, and others) and various campaigns. The tool is available in 9 languages and has an excellent level of support. This tool's price ranges from Free plan to Professional plan at $14.99 to Turbo plan at $55.
Sanket Shah, InVideo
IFTTT (If This, Then That), offers a way to make connections to LinkedIn. For instance, you can connect WordPress to LinkedIn or post your Instagram on LinkedIn. And if you don't find the connections you want, you can create your own. When one event occurs such as content publishing on WordPress, it triggers another event such as the content publishing on LinkedIn.
The best part: IFTTT is free. The only downside is sometimes you'll get notifications that your connection stopped and you have to go in and manually start the automation again, but you can't beat the price. I've used IFTTT happily for years.
Janice Wald, Mostly Blogging
Hootsuite allows you to optimize your LinkedIn workflow in a user-friendly way, aggregating all your posts and feeds in a convenient and compact dashboard, ie. do social listening. Schedule posts in advance to focus on your target audience, adjust how you measure your performance, and get a clearer picture of what posts hit and when. On your LinkedIn company page, you can easily monitor your metrics and dive deeper into page analytics. Hootsuite can streamline your entire process. However, Hootsuite doesn't offer LinkedIn automation outside of the content related functionality.
Brett Estep, Insured Nomads
Dripify is a multifunctional sales automation tool designed to help you improve your LinkedIn and email outreach, all while you sleep. Communicate with leads and close more deals effectively by integrating Dripify into your marketing strategy.
With Dripify, you can automate many repetitive lead generation tasks, including mass messaging, LinkedIn data scraping, and connection requests automation. One of the key features is the ability to create customized drip campaigns and sales funnels.
The downfall of many LinkedIn tools is while they may help automate the process, they leave little to guide your efforts and this is what makes Phantombuster stand out. Lack of data creates problems for these types of software tools as while it may perform functions such as sending connection requests, “liking” or commenting on posts, you have little information to make your automation impactful.
Phantombuster, however, has an innovative data scraping feature that provides valuable data to help make your campaigns more effective. So while it performs all the functions you would expect from an automation tool, it creates a pathway so you are not driving blindly. Phantombuster is one of the few tools that provides you the data for your analytics to let you plan your automation to be its most impactful.
Adelle Archer, Eterneva
Loomly is a great automation tool that integrates well with LinkedIn. As a remote team, Loomly is very useful because I’m able to collaborate with my team in a streamlined manner. The tool notifies me every time a team member or a prospect comments or reacts to LinkedIn content with Microsoft Teams and email notifications. The live post analytics makes social media strategy-building a lot easier. We don’t need to rely on spreadsheets to organize LinkedIn post scheduling.
James Parsons, Content Powered
Salesflow is a Linkedin lead-generation solution built for agencies, sales teams, and startups. With this comprehensive sales platform, you can expand your outbound sales process by utilizing automation, personalization, and analytics.
In one platform, users can create multiple campaigns, schedule follow-up messages, and build their network thanks to Salesflow’s ability to maximize the benefits of sales navigator. This tool can even help you organize your leads in a customizable inbox. With Salesflow, you’ll build more awareness and increase the number of recurrent viewers on your LinkedIn.
Salesflow offers plenty of plans catered to your individual business needs. Their Pro plan starts at $99/month per user.
Saleshub is such a powerful tool for LinkedIn sales outreach. Personalization was a unique component in its design early on. All of your prospective clients may be easily reached by sending them personalized images. The email discovery and verification feature is another priceless feature.
Pricing begins at $49 per user per month. However, add-ons are priced separately which makes the tool's complicated pricing a disadvantage. It also includes a 7-day-free trial which allows your to test the advantages of the tool.
Nathan Hughes, Diggity Marketing
Selling to B2B clients can be challenging sometimes. The best social media platform to find and engage with them is LinkedIn. LinkedIn Sales Navigator allows us to integrate our customer relationship management (CRM) software with this LinkedIn automation tool. It enables my team to access data, receive alerts, and gain insights for us to better understand our target and attract LinkedIn prospects. With Sales Navigator, we can easily find qualified prospects and get suggested prospects based on our searches.
Tim Hill, Social Status
Jarvee is easy to integrate with your LinkedIn and much safer to use than many other tools. Jarvee gives a 3-day free trial for individuals who are indecisive. They can try it for themselves and can see if it's worth it or not.
You'll be able to target and interact with your target audience without wasting your time on other audiences. You can automate your future posts and see insights and analytics data.
The pricing plans start from $30 per month which lets you handle 10 social media accounts on 7 different platforms at one time. For the professionals out there, it's $70 per month. It's extremely affordable for all businesses out there. The only con I see is that if you're an individual, buying the plan will be a waste of money since you won't be gaining full advantage of the tool.
Meera Watts, Siddhi Yoga International Pte. Ltd.
LinkedIn outreach automation only takes a few minutes with Zopto, which is why this platform is regarded as one of the best in its category. Zopto's automation feature is more popular among sales teams looking to automate LinkedIn lead generation, but it's also suitable for other teams. Startups can use it to contact potential investors, and employers can leverage it when seeking talent.
For as low as $215 per month, you can get tremendous benefits from Zopto, such as a highly-responsive dashboard, top-notch customer support, advanced LinkedIn inbox, AI-generated follow-up messages, and many more.
Allan Stolc, Bankly.dk
Snov.io isn't specifically designed for LinkedIn outreach, but it will assist you in obtaining the emails of key connections on the network and reaching out to them outside of LinkedIn's limits. The tool works on the Search page, a Person's profile page, and a Company's profile page with a LinkedIn free account. There are also significant integration opportunities with other LinkedIn automation tools. You can also access 24/7 help if you have any concerns or problems.
On its lifetime free plan, Snov.io allows you to save up to 50 email addresses. There are many strategies to use extra credits, too. It has supplied us with consistent and strong leads. The free option and limitless searches allow us to avoid being restricted as we were with LinkedIn.
Samantha Odo, Precondo
Linked Helper is an incredible tool for assisting both personal and business-wide growth across LinkedIn. The latest version of the tool provides innovative ways of a) growing your network based on relevance and not just connection numbers and b) creating systems to interact with connections at different levels of the messaging funnel.
At $15 a month, it's hard to argue with the price, however, the newer version does have more of a steeper learning curve than the previous version, so it's not the type of tool that will just do everything for you out of the box. Is it worth getting just for the price? Yes. Is it for everyone? Well... if you want a completely automated approach, it's not for you - you need to do a bit of work to get your processes set up, but in my opinion, the time investment vs payoff is absolutely worth it.
Saadia Hussain, Pearl Scan
Expandi has a high trust score and is generally viewed as one of the safest LinkedIn automation tools. Expandi allows your account to have human-like interactions which is what you are looking for. Automation is all about making things more convenient for you, but you don’t want to sound like a robot or a spammer online. Expandi can mimic human behavior by not giving instant replies like other automated tools which can give an impression of unnatural interactions.
Debbie Meeuws
LeadDelta is a LinkedIn chrome extension that lets you organize your 1st-degree connections with tags, notes, and filters in a CRM-like view. While viewing your connections, you are shown all the information about them + some more like when you last chatted and your custom notes. With tag features, you can create custom categories to put your connections in, and use advanced filters to find exactly who you need. You can also use its built-in inbox with useful features to improve your workflow. And for anyone looking for automated messaging, LeadDelta has custom message templates with a feature to message your connections.
The pricing plan is 24.99$/mo or 16.66$/mo for an annual subscription with a 15-day trial version to test all its features.
Tagembed
Tagembed is a powerful tool that enables users to effortlessly collect and embed LinkedIn company feed on website. With Tagembed, businesses can curate and showcase dynamic content from LinkedIn, including posts, articles, videos, and more, all in real-time.
By embedding LinkedIn feeds directly on their websites, companies can enhance engagement, boost brand visibility, and foster a sense of credibility among their audience.It provides easy customization options, allowing users to design their feed layout, apply filters, and moderate content.
With its user-friendly interface and seamless integration, Tagembed simplifies the process of collecting and displaying LinkedIn feeds, making it an essential tool for effective online content marketing strategies.
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