The benefits of segmenting customers for targeted product improvements and updates
Imagine if you could read your customers' minds and know exactly what they want from your product. It would be a game-changer, right? While mind-reading might not be possible (yet), there's a strategy that comes pretty close: customer segmentation.
Customer segmentation is the process of dividing your customer base into smaller groups based on similar characteristics, such as demographics, behavior, or interests.