Economic Implications of Shifting to Segmentation-Based Marketing
In the dynamic world of modern business, marketing strategies have evolved dramatically. One significant shift is towards segmentation-based marketing, which involves dividing a broad target market into subsets of consumers with common needs or characteristics. This approach offers a more personalized marketing experience and has profound economic implications. Here, we delve into the various economic aspects of this shift, including cost efficiencies, revenue growth, and enhanced market competitiveness.