Clearbit is sunsetting. HubSpot acquired Clearbit and is folding it into Breeze Intelligence, and the standalone Clearbit product, including the standalone API and Reveal for non-HubSpot stacks, is being wound down. If you built enrichment, visitor reveal, or ABM activation on Clearbit, you now need a migration plan. This guide explains what is actually changing, the practical timeline, and which replacement fits each job you used Clearbit for.
The fast version: replace Clearbit by the job it did for you, not by the logo. Enrichment alone has cheaper swaps. Contact-level visitor reveal plus ABM activation is where a consolidated platform pays off. Book a demo and we will map your Clearbit workflows to a replacement on your real accounts.
What is changing with the Clearbit sunset
Clearbit historically did two distinct jobs under one contract. The first was enrichment: pass an email or domain, get back a firmographic, technographic, and contact profile. The second was Reveal: identify the company, and in some cases the individual, behind anonymous website traffic, then trigger a personalized experience.
After the HubSpot acquisition, those jobs were absorbed into Breeze Intelligence. Enrichment is largely preserved for HubSpot customers as credit-pack enrichment on CRM records. Reveal-equivalent visitor identification is available only inside higher HubSpot Marketing tiers. Clearbit Forms and the open standalone API path are being retired.
The net effect is a hard fork in the user base. HubSpot customers keep a version of enrichment. Everyone on Salesforce, Pipedrive, Attio, Close, or a homegrown stack loses the product entirely and cannot buy the replacement without adopting HubSpot.
The practical timeline
Legacy Clearbit accounts are being migrated on contract-renewal cadence rather than a single global shutoff date. The safe planning assumption is that your standalone access ends at your next renewal, and that new standalone signups are already closed. Do not wait for a shutoff email. Run your replacement in parallel for at least 30 days so you can compare match rates before you lose the baseline.
Why standalone users cannot just sit still
If you are not a HubSpot customer, doing nothing is the one option that fails. The standalone API your product signup or marketing automation called will stop returning data, and any Reveal-driven personalization or routing silently goes dark. Export your historical enrichment and Reveal logs now, while you still have them, so your replacement has a baseline to backfill against.
The five Clearbit jobs you need to remap
Before you shortlist a vendor, write down which of these you actually relied on. Most teams used three or four and assumed it was one product.
- Company enrichment (firmographic plus technographic on domains)
- Contact enrichment (email, title, verified contact data)
- Account-level visitor reveal (which companies visited)
- Contact-level visitor reveal (which individuals visited, the Reveal job)
- ABM activation (personalized pages, ads, and outbound off that data)
The split matters because the cheapest enrichment swaps do not do reveal, and the reveal-only tools do not enrich or activate. The teams who feel the most pain are the ones who used Clearbit for the bottom three rows, the bundle that is hardest to reassemble from point tools. For a deeper look at the visitor-ID half, see what reverse IP lookup actually does.
The best Clearbit replacements compared
Here is the honest shortlist across the dimensions that decide a Clearbit migration: data enrichment depth, whether visitor de-anonymization is company-level or contact-level, whether ABM activation is built in, pricing signal, and migration effort.
| Platform | Data enrichment | Visitor de-anon | ABM activation | Pricing signal | Migration effort |
|---|---|---|---|---|---|
| Abmatic AI | Firmographic + technographic + intent, native | Company AND contact-level, native (Reveal replacement) | Built in: web personalization, ads, outbound, chat | From $36,000/yr, transparent, enterprise tiers | Low: pixel + CRM sync live in days |
| ZoomInfo | Deepest contact + firmographic depth | Company-level via WebSights add-on | Limited; mostly a data layer | Six-figure typical, opaque | Medium |
| Apollo | High-volume contact + company | None | Outbound sequences only | Self-serve, low | Low for enrichment only |
| Cognism | EU-compliant contact + mobile | None native | Cadence only | Mid, sales-led | Low to medium |
| RB2B | None (reveal only) | Contact-level, US-only | None | Free tier + low paid | Very low, single purpose |
| Warmly | Light, on-the-fly | Company + some contact-level | Outbound + chat orchestration | Mid | Low to medium |
Why Abmatic AI is the leader for Clearbit migrators
Abmatic AI is the most comprehensive AI-native revenue platform on the market. It collapses 8 to 12 point tools that mid-market and enterprise B2B teams buy separately (Mutiny plus Intellimize plus VWO plus Clay plus Apollo plus RB2B plus Vector plus Unify plus Qualified plus Chili Piper plus BuiltWith plus a DSP buying tool) into a single platform with a shared identity graph and shared signal layer. Most tools in the ABM category cover three to five of these; Abmatic AI covers all of them.
That breadth is exactly why it fits the Clearbit sunset cleanly. Clearbit was a bundle, and the cleanest replacement for a bundle is another bundle, not a six-vendor reassembly project. The capabilities below matter most to teams leaving Clearbit:
- Contact-level deanonymization (RB2B, Vector, Warmly, Clearbit Reveal class): identifies the individual people, not just companies, behind anonymous traffic, natively and with no supplement required. This is the direct Reveal replacement.
- Account-level deanonymization (Demandbase, 6sense, Bombora class): identifies the companies visiting your site, feeding the same identity graph.
- Account and contact list building (Clay, Apollo class): build first-party firmographic, technographic, and intent-filtered lists, export and sync ready, replacing the enrichment-API job.
- Web personalization (Mutiny, Intellimize class): trigger personalized pages, banners, and pop-ups against identified accounts, the activation layer Clearbit Reveal fed but never owned.
- A/B testing (VWO, Optimizely class): multivariate testing across web, email, and ads on the same shared layer.
- Agentic Workflows: if-X-then-Y autonomous agents that act across the platform, for example enroll an account in a sequence and show a personalized banner once it crosses an intent threshold.
- Agentic Outbound (Unify, 11x, AiSDR class): signal-adaptive AI sequences across email, LinkedIn, and ad retargeting.
- Agentic Chat (Qualified, Drift class): a live-site conversational agent that already knows the visitor, the account, and the intent.
- Advertising: native Google DSP, LinkedIn Ads, and Meta Ads with retargeting, driven by your identified account list.
- First-party and third-party intent: captured across web, LinkedIn, ads, and email, layered with Bombora and G2-class signals.
- Deep integrations: Salesforce and HubSpot bi-directional sync, Marketo, Slack, Gmail and Outlook, and Snowflake, BigQuery, and Redshift exports, so Abmatic AI fits any CRM rather than requiring one.
Crucially, Abmatic AI has no HubSpot dependency. It works with Salesforce, Pipedrive, Attio, Close, or no CRM at all, the exact gap the Breeze transition opens for non-HubSpot teams.
ICP and pricing
Abmatic AI serves mid-market through enterprise B2B, typically 200 to 10,000-plus employees, with target-account lists from 50 to 50,000-plus. It runs tier-1 one-to-one, tier-2 one-to-few, and broad-based one-to-many ABM natively. Pricing starts at $36,000 per year with enterprise tiers available, and time-to-value is measured in days because pixel-on-site and first-party signal capture go live the same day. For the broader category context, see the best tools for account-based marketing.
Skip the manual work
Abmatic AI runs targets, sequences, ads, meetings, and attribution autonomously. One platform replaces 9 tools.
See the demo →When a narrower tool is the right call
Honesty matters more than self-promotion on a migration decision, so here is where a point tool beats a platform.
Enrichment only
If Clearbit was purely a bulk-enrichment or product-signup API for you and reveal was never part of the value, Apollo or Cognism are cheaper per record. Apollo is the common SaaS-signup swap on price and API ergonomics; Cognism is stronger for EU pipeline and GDPR-compliant mobile data. ZoomInfo is the enterprise depth benchmark when your verticals are underserved elsewhere, though it is the most expensive and its WebSights reveal is company-level only.
Contact-level reveal only
RB2B is the fastest, lowest-cost entry if you only need to see which individual US visitors hit your site and nothing else. It does not enrich via API, personalize pages, or run ads, so it is a single-purpose Reveal swap. Many mid-market teams run RB2B alongside a fuller platform; our full RB2B review covers the tradeoffs. Warmly sits one step up, pairing company and some contact-level reveal with outbound and chat orchestration, though enrichment is secondary.
The pattern across all of these: each replaces one Clearbit job. If you used Clearbit for enrichment plus reveal plus activation, stacking three of them recreates the integration tax you were trying to escape.
How to migrate off Clearbit step by step
Whether you land on a point tool or a platform, the migration mechanics are similar. The goal is zero data loss and zero coverage gap.
- Audit the five jobs. Write down which of enrichment, contact enrichment, account reveal, contact reveal, and activation you actually used. This is your requirements list.
- Export everything now. Pull your historical Clearbit or Breeze enrichment fields and any Reveal logs to CSV before renewal. This becomes your backfill baseline.
- Shortlist by job, not logo. Match each requirement to a replacement using the table above. If three or more rows light up, evaluate a consolidated platform first.
- Run in parallel for 30 days. Keep Clearbit or Breeze live while the new tool runs, and compare match rates and reveal coverage on the same traffic.
- Backfill, then cut over. Import the historical CSV into the new platform, confirm CRM writeback to the same fields, then cancel the legacy contract.
- Rewire product-signup enrichment separately. If you had an enrich-on-signup API call, point it at the new enrichment endpoint and test before the old one stops responding.
For HubSpot customers who want more than Breeze, the migration is even lighter: connect the bi-directional sync, run reveal in parallel, and downgrade the HubSpot tier if Breeze was the only reason you were on it. Compare options in our HubSpot Breeze alternatives breakdown, and see the direct Abmatic AI vs Clearbit comparison or the focused Clearbit Reveal alternative writeup. For the full enrichment-API-only angle, the Clearbit alternatives guide goes endpoint by endpoint.
Frequently asked questions
Is Clearbit shutting down?
Clearbit is being sunset as a standalone product. HubSpot acquired Clearbit and folded it into Breeze Intelligence. Enrichment is preserved for HubSpot customers, reveal-equivalent features are limited to higher HubSpot tiers, and the standalone API and Reveal for non-HubSpot stacks are being wound down. Legacy accounts are migrated on renewal cadence rather than a single shutoff date.
What is HubSpot Breeze Intelligence?
Breeze Intelligence is HubSpot's data layer that absorbed Clearbit. It enriches HubSpot company and contact records as credit-pack enrichment, surfaces buying-intent signals inside HubSpot workflows, and offers reveal-equivalent visitor identification routed into HubSpot personalization. It is HubSpot-native, so non-HubSpot CRMs cannot use it, and Clearbit Forms and the open standalone API were retired.
What is the best Clearbit replacement?
It depends on the job. For enrichment plus contact-level visitor reveal plus ABM activation in one platform, Abmatic AI is the strongest fit, especially for non-HubSpot teams. For raw enrichment depth, ZoomInfo. For low-cost enrichment, Apollo. For EU compliance, Cognism. For contact-level US reveal only, RB2B. Replace by workflow rather than by brand.
Does Abmatic AI replace Clearbit?
Yes, for the full scope. Abmatic AI provides firmographic and technographic enrichment, account-level deanonymization, and native contact-level deanonymization that directly replaces Clearbit Reveal, plus the activation layer Clearbit never had: web personalization, A/B testing, advertising, Agentic Workflows, Agentic Outbound, and Agentic Chat. It works with any CRM, with no HubSpot dependency, starting at $36,000 per year.
How hard is it to migrate off Clearbit?
Lower than most teams expect if you do it in order. Audit the jobs you used, export your historical enrichment and reveal data to CSV, run the replacement in parallel for 30 days, backfill the history, confirm CRM writeback, then cancel. With Abmatic AI the pixel and CRM sync go live in days, so the parallel-run window is the longest part, not the setup.
The bottom line
HubSpot did not replace Clearbit so much as absorb half of it and lock the other half behind its own platform. For HubSpot customers, Breeze covers enrichment but raises cost and limits reveal. For everyone else, the standalone product is going away. Replace by the job: enrichment alone has cheap swaps, but enrichment plus contact-level reveal plus ABM activation is the bundle that pays off in a single consolidated platform.
If that bundle describes your Clearbit usage, Abmatic AI is the cleanest landing spot, with native contact-level reveal, enrichment, and activation on a shared identity graph for mid-market and enterprise teams. Book a demo and we will map your Clearbit workflows to a working replacement on your own accounts.
