Clearbit vs Cognism: the short answer
In 2026 only one of these is a product you can buy on its own. Clearbit is no longer standalone, it is HubSpot Breeze Intelligence, billed through HubSpot credits on top of a paid HubSpot subscription. Cognism is an independent UK-headquartered platform selling verified B2B contact data with a GDPR-first posture and unusually strong European coverage. If HubSpot is your CRM and you want company records filled in, that is Breeze. If you need mobile numbers for European prospects that your legal team will sign off on, that is Cognism. They solve different problems and the choice is rarely close once you name which one you actually have.
See Abmatic AI live, book a 20-min demoWhat changed since you last compared them
- Clearbit cannot be bought standalone. It ships as HubSpot Breeze Intelligence and requires a paid HubSpot subscription.
- Clearbit's standalone free tools sunset on April 30, 2025, and new API keys are not issued to accounts created in 2024 or later.
- Cognism, founded in 2015 and headquartered in the UK, publishes coverage of 440M+ contacts and 100M+ mobile numbers.
- Cognism's Diamond Data records are phone-verified by a human agent, and the company reports materially higher connect rates on European contacts as a result.
- Cognism added Sales Companion and Cortex AI in 2025, extending it past a pure contact database.
The actual difference in one table
| Clearbit (HubSpot Breeze Intelligence) | Cognism | |
|---|---|---|
| Core job | Firmographic enrichment on records you already hold | Verified contact data, including mobile numbers |
| Sold standalone in 2026 | No, requires paid HubSpot | Yes |
| Geographic strength | Broad, strongest where HubSpot is the CRM | EMEA, particularly UK, Germany and the Nordics |
| Compliance posture | Standard, inherited from HubSpot | GDPR and CCPA consent-based model, a core selling point |
| Signature feature | Enrichment on form fill and on CRM records | Diamond Data, phone-verified by a human agent |
| Identifies the individual site visitor | No | No |
What Abmatic AI costs, published
Budgeting for a platform like this usually starts with a quote call. Abmatic AI publishes its pricing instead: Advanced is $3,000/mo and Premium is $4,000/mo, both billed annually, and there is a free Freemium tier to start on. No setup fee and no multi-year lock-in. You can check the current numbers yourself on the pricing page before you talk to anyone, and if you want to see it against your own account list, book a demo.
Skip the manual work
Abmatic AI runs targets, sequences, ads, meetings, and attribution autonomously. One platform replaces 9 tools.
See the demo →When Cognism wins
Cognism is the clearer choice when you sell into Europe and your bottleneck is reaching a human. European contact data is where the market is thinnest, and a phone-verified mobile number is worth considerably more than another guessed one. The GDPR-first framing also matters practically, not just legally: it is usually the difference between a data purchase your compliance team approves quickly and one that stalls for a quarter.
It is the wrong call if your motion is inbound-led and your real problem is that half your CRM records are missing an industry and an employee count. Buying a contact database to solve an enrichment problem is expensive.
When Breeze Intelligence wins
Breeze wins on proximity. If HubSpot is already your system of record, enrichment that lands directly on the object you work in, billed with credits you already understand, beats a better standalone tool you have to integrate. Shortening forms while keeping segmentation intact is the everyday use case and it works.
It is the wrong call outside HubSpot, because it is not available outside HubSpot. Anyone still comparing "Clearbit" as an independent vendor is working from a pre-2025 shortlist. Our Clearbit vs ZoomInfo piece covers what the sunset changed in more detail.
What neither of them does
Both are data layers. They improve what you know about a company or a contact, and then they stop. Neither identifies the individual person browsing your pricing page, neither personalises what that person sees, and neither runs the advertising or the sequence that follows.
That is the work Abmatic AI is built for. It resolves the people behind anonymous traffic rather than only the company, then executes against them in one platform: web personalisation, advertising, agentic outbound, and reporting that connects back to pipeline. If you are shopping for data because pipeline is short, it is worth being precise about whether the gap is really the data or the absence of anything acting on it.
Frequently asked questions
Can I still buy Clearbit by itself?
No. It is HubSpot Breeze Intelligence and requires a paid HubSpot subscription, billed through HubSpot credits.
Is Cognism better than Clearbit for US data?
Cognism's North American coverage is solid but not its differentiator. Its advantage is European coverage, especially UK, Germany and the Nordics. For US-only motions the gap between vendors narrows considerably.
What is Diamond Data?
Cognism's phone-verified tier. A human agent calls the number to confirm the person is still at the company and the details are current, which is why connect rates on those records run higher.
Do I still need a platform if I buy one of these?
Usually yes. Both stop at the record. The campaign, the personalisation and the measurement sit somewhere else, which is where teams end up paying for a second and third tool.
