Bombora vs Clearbit: the short answer
These two were never really competitors, and in 2026 they are both routed through HubSpot. Bombora sells account-level intent: which companies are researching your category right now. Clearbit sold firmographic enrichment: filling in the company details on records you already hold. Clearbit is no longer a standalone product, it ships as HubSpot Breeze Intelligence. Bombora is still independent, but its Company Surge signals went native inside HubSpot in beta as of August 2026. So the real question is usually not "which one" but "do I need intent, enrichment, or both, and does either one actually do anything with the signal once it arrives?"
See Abmatic AI live, book a 20-min demoWhat changed since you last compared them
- Clearbit is not sold on its own anymore. It is HubSpot Breeze Intelligence, billed through HubSpot credits on top of a paid HubSpot subscription.
- Clearbit's standalone free tools sunset on April 30, 2025, and new API keys are not issued to accounts created in 2024 or later.
- Bombora Company Surge signals are now available natively in HubSpot, in beta as of August 2026.
- Bombora remains independent. It was founded in 2014 and runs a consent-based B2B data co-op of more than 5,000 publisher sites.
- Neither product identifies the individual person on your website, and neither one runs the campaign afterwards.
The actual difference in one table
| Bombora | Clearbit (HubSpot Breeze Intelligence) | |
|---|---|---|
| Core job | Account-level intent: who is researching your category | Firmographic enrichment: fill in details on records you hold |
| Where the data comes from | Consent-based co-op of 5,000+ publisher sites | Public and licensed company data, resolved to domains |
| Signature feature | Company Surge, a spike in topic consumption vs baseline | Enrichment on form fill and on CRM records |
| Sold standalone in 2026 | Yes | No, requires a paid HubSpot subscription |
| Identifies the individual person | No, account level only | No |
| Executes campaigns off the signal | No | No |
What Abmatic AI costs, published
Budgeting for a platform like this usually starts with a quote call. Abmatic AI publishes its pricing instead: Advanced is $3,000/mo and Premium is $4,000/mo, both billed annually, and there is a free Freemium tier to start on. No setup fee and no multi-year lock-in. You can check the current numbers yourself on the pricing page before you talk to anyone, and if you want to see it against your own account list, book a demo.
Skip the manual work
Abmatic AI runs targets, sequences, ads, meetings, and attribution autonomously. One platform replaces 9 tools.
See the demo →When Bombora is the right call
Pick Bombora when your problem is prioritisation and you already have a working outbound or ABM motion. Company Surge is most useful when you have more target accounts than capacity, and you need a defensible way to decide who your team touches this week. It works at the account level, which is the right grain for a committee purchase, and the co-op breadth is genuinely hard for a single vendor to replicate.
It is the wrong call if you expect it to tell you which person to contact, or if you have nothing built to act on a surge once it fires. Intent without a downstream play is a report nobody reads.
When Breeze Intelligence is the right call
Pick Breeze Intelligence when HubSpot is already your CRM and your problem is record quality: half-empty company fields, forms you want to shorten, segments that break because the firmographics are missing. Inside HubSpot it is well integrated and the credit model is easy to reason about.
It is the wrong call if HubSpot is not your system of record, because you cannot buy it on its own anymore. Teams still searching for "Clearbit pricing" are usually surprised by this, and it is the single most important thing to know before you shortlist it. See our fuller write-up on Clearbit vs ZoomInfo for what the sunset changed.
The gap both of them leave
Both products stop at the handoff. Bombora tells you an account is surging. Breeze tells you what that account looks like. Neither tells you which human on the buying committee to talk to, and neither one personalises the site, launches the ads, or writes the sequence. That work still lands on your team, stitched across several tools.
Abmatic AI is built for the part after the signal. It resolves the individual people behind anonymous visits, not just the company, then runs the follow-through in one platform: web personalisation, advertising, agentic outbound and the reporting that ties it back to pipeline. If you are evaluating Bombora or Breeze because you want more of your pipeline to come from accounts that are already in-market, the honest comparison is not Bombora vs Clearbit, it is signal-only vs signal-plus-execution.
Frequently asked questions
Is Clearbit still available in 2026?
Not as a standalone product. Clearbit is now HubSpot Breeze Intelligence, billed through HubSpot credits on a paid HubSpot subscription. The standalone free tools sunset on April 30, 2025.
Does Bombora work without HubSpot?
Yes. Bombora is independent and integrates with a range of ABM and advertising platforms. The HubSpot-native Company Surge signal, in beta as of August 2026, is an additional route rather than a requirement.
Can either one tell me which person visited my site?
No. Both operate at the account or company level. Individual-person identification is a different capability, covered in our contact deanonymization buyers guide.
Do I need both?
Some teams run both, because they answer different questions. Before buying two data layers, it is worth checking whether the platform that executes your campaigns already includes the signal, since that is usually where the duplicate spend hides.
