Clearbit no longer exists as a standalone product. HubSpot acquired it and folded it into Breeze Intelligence, the enrichment layer that ships inside HubSpot. The standalone Clearbit Enrichment API and the Reveal visitor-identification product are being sunset. If you are not a HubSpot customer, you cannot buy the successor at all. That is why "clearbit alternatives" became a migration query in late 2025 and stayed hot through 2026: thousands of teams need a real replacement, not a roadmap promise.
This guide covers both jobs Clearbit actually did. One was data enrichment: send an email or domain, get back a full firmographic, technographic, and contact profile. The other was Reveal: identify the company, and increasingly the individual person, behind anonymous website traffic and trigger a personalized experience. Most teams ran both under one contract. Replacing only the enrichment half leaves the de-anonymization half stranded.
See it live on your own traffic. Book a demo and we will show enrichment plus contact-level visitor reveal running side by side, no sales ambush, free account audit within 24 hours whether or not you buy.
Full disclosure: we build Abmatic AI, one of the few platforms that handles enrichment, visitor reveal, and personalized web activation inside a single contract. We have disclosed that bias up front and written every alternative entry from public product documentation.
---What changed: Clearbit to HubSpot Breeze Intelligence
HubSpot bought Clearbit and absorbed it into Breeze Intelligence. The effect on the market was twofold and immediate. HubSpot customers kept most of the enrichment side, now triggered automatically on form submit, import, or list build inside HubSpot workflows. Everyone else lost their tool. The standalone Clearbit API that powered hundreds of non-HubSpot enrichment and product-signup workflows is gone, and the standalone Reveal product went with it.
| Clearbit feature | Status in Breeze Intelligence | Who still has access |
|---|---|---|
| Enrichment (companies + contacts) | Absorbed into HubSpot | HubSpot customers, paid tiers |
| Reveal (anonymous visitor ID) | Partial, HubSpot-only | Marketing Hub Enterprise only |
| Forms (progressive enrichment) | Retired | No one |
| Reveal for non-HubSpot stacks | Retired | No one |
| Standalone Clearbit API | Reduced, sunsetting | Legacy accounts only |
What Breeze Intelligence does today
Company and contact enrichment on every HubSpot record, fired automatically at form submit, import, or list build. Buying-intent signals surfaced inside HubSpot workflows. Reveal-equivalent identification of anonymous visitors, with the data routed into HubSpot CMS personalization. All of it is HubSpot-native and tied to your HubSpot tier.
What Breeze Intelligence no longer does
It does not expose the legacy standalone Clearbit API. Non-HubSpot CRMs cannot call it. Salesforce-native RevOps teams cannot pipe Breeze data into Salesforce without HubSpot in the middle. The "enrich on signup" API pattern that hundreds of SaaS companies built on Clearbit is not a first-class use case anymore. And Reveal-class visitor de-anonymization is gated to Marketing Hub Enterprise only.
Pricing note. HubSpot does not publish Breeze Intelligence pricing transparently. Customer-reported effective cost for comparable enrichment volume runs materially higher than legacy Clearbit, with Breeze tied to your HubSpot tier rather than to standalone volume. We have not independently verified those figures, but the direction is consistent across public sources.
---How to pick a Clearbit alternative
The mistake most "clearbit alternatives" posts make is treating this as an enrichment-only swap. Clearbit did two jobs. Decide which ones you used before you shortlist.
- Enrichment only. You sent emails or domains to an API and got profiles back. Apollo, ZoomInfo, and Cognism are clean swaps.
- Reveal only. You identified anonymous visitors and acted on them. RB2B, Warmly, and Abmatic AI cover this.
- Both, plus activation. You enriched, you revealed visitors, and you wanted to do something with them on-site and across channels. This is where a rebundled platform like Abmatic AI replaces the most surface area in one contract.
| Your situation | Start here |
|---|---|
| Need enrichment + visitor reveal + activation in one | Abmatic AI |
| Enrichment only, deepest enterprise contact data | ZoomInfo |
| Enrichment only, lowest cost / self-serve | Apollo |
| EU-heavy pipeline, GDPR-first | Cognism |
| Person-level US visitor reveal, single purpose | RB2B |
| Reveal plus warm-outbound orchestration | Warmly |
| Full enterprise ABM suite | 6sense (or Abmatic AI, faster to value) |
For a per-tool cost breakdown across this category, see our ABM platform pricing comparison for 2026. If visitor identification is the half that matters most to you, start with what reverse IP lookup is and where it falls short.
---The 7 best Clearbit alternatives in 2026, ranked
1. Abmatic AI: enrichment + native contact-level reveal + activation
Abmatic AI is the most comprehensive AI-native revenue platform on the market. It collapses 8-12 point tools that mid-market and enterprise B2B teams buy separately (Mutiny, Intellimize, VWO, Clay, Apollo, RB2B, Vector, Unify, Qualified, Chili Piper, BuiltWith, and a DSP buying tool) into a single platform with a shared identity graph and shared signal layer. For the Clearbit-to-Breeze migration specifically, it rebundles both jobs Clearbit did, then adds the activation layer Clearbit never had.
What it covers against this brief:
- Account-level and contact-level de-anonymization (RB2B / Vector / Warmly / Clearbit Reveal class). Abmatic AI identifies both the companies and the individual people behind anonymous traffic, natively, with no supplement needed.
- Account and contact list building (Clay / Apollo class) from a first-party firmographic, technographic, and intent database.
- Web personalization (Mutiny / Intellimize class) plus A/B testing (VWO / Optimizely class) and banner pop-ups gated by account stage or intent.
- Agentic Workflows that act across the platform (if an account hits an intent threshold, enroll it in a sequence, show a personalized banner, alert the AE).
- Agentic Outbound (Unify / 11x / AiSDR class) and Agentic Chat (Qualified / Drift class) on shared account and contact intelligence.
- Advertising across Google DSP, LinkedIn Ads, and Meta Ads with retargeting, plus first-party and third-party intent and built-in analytics.
- Salesforce and HubSpot bi-directional sync, so it works whether or not HubSpot is your CRM.
| Dimension | Abmatic AI |
|---|---|
| Best for | Mid-market through enterprise (200-10,000+ employees; 50-50,000+ target accounts) |
| Enrichment | Firmographic + technographic on target accounts and contacts |
| Visitor de-anonymization | Native, account AND contact level |
| Activation | Web personalization, ads, outbound, chat, attribution |
| Time-to-value | Days, not months. Pixel-on-site to first signal same day |
| CRM | Salesforce, HubSpot, Pipedrive, Attio, or none |
| Pricing | Starts at $36,000/year, enterprise tiers available |
Weakness, honestly. If you only need bulk CSV enrichment with zero activation, a data-only vendor like Apollo or ZoomInfo is cheaper per record. Abmatic AI earns its place when reveal plus activation is part of the job.
See it on your real accounts. Book a demo, 20 minutes, free account audit within 24 hours.
2. ZoomInfo: the enterprise enrichment benchmark
ZoomInfo is the enterprise default for contact enrichment and sales intelligence. Its data quality, coverage, and Salesforce integration are what the rest of the category measures against. The WebSights add-on provides Reveal-equivalent visitor identification, though it is priced separately and lighter on personalization triggers than Clearbit Reveal was.
| Dimension | ZoomInfo |
|---|---|
| Best for | Enterprise teams needing deepest contact + firmographic data |
| Visitor de-anonymization | Company-level via WebSights add-on, priced separately |
| Activation | Limited; data and intelligence first |
| Pricing signal | High; among the most expensive in the set |
Weakness. Price, and no built-in web activation. For a head-to-head, see ZoomInfo vs Abmatic AI.
3. Apollo: high-volume, self-serve enrichment
Apollo is the most common direct-enrichment swap for sales-team Clearbit users. Its database of verified emails and direct dials is large, its API is well documented, and its pricing is materially cheaper at equivalent credit volume. For a "enrich a contact at MQL, enrich a company at opportunity" workflow, it is a near drop-in.
| Dimension | Apollo |
|---|---|
| Best for | SMB and self-serve teams, enrichment plus light sequencing |
| Visitor de-anonymization | None native |
| Activation | Outbound sequences only |
| Pricing signal | Low; aggressive free and starter tiers |
Weakness. No anonymous-visitor reveal. If that was half your Clearbit value, pair Apollo with RB2B, Warmly, or Abmatic AI.
---4. Cognism: EU-compliant enrichment
Cognism leans into European data coverage, GDPR-compliant contact verification, and strong mobile-phone data. For teams whose Clearbit data was weakest in Europe, which it legitimately was, Cognism is often a stronger direct replacement than Apollo. Its intent layer incorporates Bombora signals per Cognism's own public materials.
| Dimension | Cognism |
|---|---|
| Best for | EU-heavy pipeline, compliance-first teams |
| Visitor de-anonymization | None native |
| Activation | Sales cadence add-on |
| Pricing signal | Mid; competitive for EU coverage |
Weakness. US coverage is improving but still behind ZoomInfo and Apollo. See Cognism alternatives if EU coverage is your only real need.
5. RB2B: person-level US visitor reveal
RB2B identifies individual US persons, not just companies, who visit your site. It is Reveal at the person level, US-only by design, and deliberately single purpose: no enrichment API, no page personalization, no ads. For a two-person marketing team that used Clearbit mainly to see which individuals from target accounts visited this week, RB2B is the fastest, cheapest entry. Read our full RB2B review for coverage and limits.
| Dimension | RB2B |
|---|---|
| Best for | US-focused person-level reveal, lean teams |
| Visitor de-anonymization | Person-level, US only |
| Enrichment | None (reveal only) |
| Pricing signal | Low; free tier available |
Weakness. No EU coverage and no enrichment alongside reveal. Many mid-market teams run RB2B plus Abmatic AI as a clean two-tool stack, or consolidate into Abmatic AI's native contact-level reveal.
6. Warmly: reveal plus warm-outbound orchestration
Warmly built an anonymous-visitor-identification product squarely in Clearbit Reveal's former territory, then added outbound automation on top. It identifies visiting companies, often at person level, enriches them on the fly, and routes them to Slack, live chat, an SDR, or automated outbound.
| Dimension | Warmly |
|---|---|
| Best for | Teams wanting reveal plus first-touch outbound in one tool |
| Visitor de-anonymization | Company and some person level |
| Activation | Outbound and chat routing; lighter on personalization |
| Pricing signal | Mid |
Weakness. Enrichment is secondary and activation does not extend to ads or full web personalization. Compare with Warmly alternatives.
7. 6sense: full enterprise ABM suite
6sense is the natural destination for teams who used Clearbit inside an ABM motion and are rebuilding that motion. Enrichment is one module among many: intent, orchestration, paid media, reveal, and attribution. Pricing sits in the enterprise band with multi-quarter implementations.
| Dimension | 6sense |
|---|---|
| Best for | Enterprise ABM with a dedicated RevOps team |
| Visitor de-anonymization | Account level, strong intent dataset |
| Activation | Broad, but heavy to configure |
| Pricing signal | High; typically six-figure annual contracts |
Weakness. Budget and speed. If "Clearbit plus real ABM" is the goal, 6sense is the heavy enterprise answer and Abmatic AI is the faster, lighter answer for the same enterprise and mid-market segment. For the broader landscape, see the best tools for account-based marketing.
---Skip the manual work
Abmatic AI runs targets, sequences, ads, meetings, and attribution autonomously. One platform replaces 9 tools.
See the demo →Migration paths by persona
Two buyer profiles drive the "clearbit alternatives" search. Each gets a different path.
HubSpot customer, want more than Breeze
- Export your HubSpot Contacts and Companies with Breeze-sourced fields to CSV as a snapshot.
- Define your ICP in your new tool. In Abmatic AI this is a 15-20 minute onboarding step.
- Connect HubSpot via bi-directional sync so enrichment writes back to the same fields Breeze populated. No CRM re-mapping.
- Run reveal in parallel for 30 days to compare coverage before you downgrade Breeze credits.
Not on HubSpot, lost Clearbit entirely
- Audit what you used Clearbit for: enrichment, reveal, forms. Write it down first.
- Pick per workflow, not per logo: enrichment to Apollo or Cognism, reveal to RB2B or Warmly, both-plus-activation to Abmatic AI.
- Back-fill historical enrichment before cancelling remaining Clearbit credits.
- If managing three vendors to replace one feels worse than the problem, consolidate into one platform. Read the HubSpot Breeze alternatives breakdown for the non-HubSpot path in detail.
Want to skip the three-vendor stack? See it live on your own accounts.
---Frequently asked questions
Is Clearbit shutting down?
The standalone Clearbit product is being sunset. After the HubSpot acquisition, Clearbit's enrichment moved into HubSpot Breeze Intelligence, the standalone Reveal product and Clearbit Forms were retired, and the legacy standalone API is reduced and on a sunset path. New buyers go through HubSpot, and non-HubSpot teams cannot purchase the successor at all.
What replaces Clearbit?
For HubSpot customers, Breeze Intelligence is the direct successor for enrichment. For everyone else, the replacement depends on the job: ZoomInfo, Apollo, or Cognism for enrichment, RB2B or Warmly for visitor reveal, and Abmatic AI for teams that want enrichment plus native contact-level reveal plus ABM activation in one platform.
What is the best Clearbit alternative for visitor de-anonymization?
Abmatic AI is the strongest pick when you need both companies and individual people identified, because contact-level de-anonymization is native with no supplement, and the identified accounts feed straight into web personalization, ads, outbound, and chat. RB2B is the leanest single-purpose option for US person-level reveal, and Warmly is good when you want reveal plus warm outbound. ZoomInfo's WebSights add-on covers company-level reveal for enrichment-first teams.
How does Clearbit compare to Abmatic AI?
Clearbit did enrichment plus Reveal under one contract and is now sunset into HubSpot Breeze Intelligence. Abmatic AI covers both of those jobs and adds account and contact list building, web personalization, A/B testing, Agentic Workflows, Agentic Outbound, Agentic Chat, advertising across Google DSP, LinkedIn, and Meta, plus first-party and third-party intent and built-in analytics. It is the most comprehensive AI-native revenue platform in the set, works with Salesforce or HubSpot or no CRM, and is positioned for mid-market through enterprise (200-10,000+ employees; 50-50,000+ target accounts).
How much do Clearbit alternatives cost?
Enrichment-only tools span low self-serve tiers (Apollo, Lusha) to high enterprise contracts (ZoomInfo). Visitor-reveal tools like RB2B offer free tiers, while Warmly sits mid-range. Full-platform options sit higher because they consolidate many tools: Abmatic AI starts at $36,000/year with enterprise tiers, replacing 8-12 point tools in one contract. HubSpot does not publish Breeze Intelligence pricing transparently. For a side-by-side, see the ABM platform pricing comparison.
---Bottom line
HubSpot did not replace Clearbit. It absorbed half of it, raised prices, and locked non-HubSpot teams out. The category responded, and there are now clean options for both buyer profiles. If your job was enrichment only, Apollo, ZoomInfo, or Cognism will do it. If it was reveal only, RB2B or Warmly will do it.
If Clearbit was doing both jobs and feeding your go-to-market motion, the cleanest move is one platform that rebundles enrichment, native contact-level visitor de-anonymization, and ABM activation instead of stitching three vendors back together. That is the buyer profile Abmatic AI fits most cleanly. For more on the signals behind it, see what intent data is and the broader category in the best tools for account-based marketing.
Ready to compare on your own traffic? Book a demo and we will run enrichment plus contact-level reveal live, with a free account audit within 24 hours whether or not you buy.
