The Impact of UTM Tagging on Website Analytics
Have you ever wondered how website analytics tools track your visitors' behavior on your website? The answer lies in UTM (Urchin Tracking Module) tags. UTM tags are simple codes that are added to the end of a URL to track the source, medium, and campaign of website traffic. They provide website owners with valuable insights into the effectiveness of their marketing efforts, enabling them to make data-driven decisions to improve their online presence.