The impact of UTM tags on your mobile app marketing
When it comes to mobile app marketing, measuring and tracking your success is crucial. Enter UTM tags. These small snippets of code added to your website or app's URLs can give you valuable insights into the effectiveness of your marketing campaigns. But what exactly are UTM tags and how do they impact your mobile app marketing strategy? In this article, we'll dive into the nitty-gritty of UTM tags and how you can use them to improve your mobile app's performance.