Identify companies visiting your website

What is website visitor deanonymization?

Most of the people researching you never fill out a form. Website visitor deanonymization (also called company reveal or website traffic deanonymization) identifies the businesses and people behind that anonymous traffic, so you can follow up with accounts that are already interested instead of waiting for a form that never comes. Studies consistently show that the large majority of B2B website visitors leave without converting; company reveal turns that lost traffic into a working pipeline list.

Abmatic AI deanonymizes your website traffic natively, as part of the most comprehensive AI-native revenue platform on the market, so reveal data flows straight into personalization, advertising, and outreach rather than sitting in a standalone tool.

Account-level and contact-level reveal in one platform

Most reveal tools stop at the company. Abmatic AI identifies both, natively, with no third-party supplement:

• Account-level deanonymization. See which company is visiting, the way Demandbase and 6sense do it, including firmographics and the full company profile.
• Contact-level deanonymization. See the individual people behind the visit, the way RB2B, Vector, Warmly, and Clearbit Reveal do it, so your team can reach a named buyer rather than a logo.

Both signals feed the same identity graph that powers first-party intent scoring, website personalization for return visits, and signal-adaptive outbound, so a revealed visitor can be enrolled in a sequence, shown a personalized experience, and routed to the right rep automatically.

Company Reveal vs Clearbit Reveal and RB2B

Clearbit Reveal identifies companies, and RB2B identifies individuals, but both are point tools that you then have to wire into personalization, ads, and outreach yourself. Abmatic AI replaces that stack: it does account-level and contact-level reveal in one place and connects the data directly to the campaigns that act on it. Everything syncs bi-directionally with Salesforce and HubSpot, so revealed accounts and contacts land in your CRM automatically.

Is website deanonymization privacy compliant?

Abmatic AI identifies business visitors using firmographic and B2B signal data, and supports consent and regional controls so you can run company reveal in line with GDPR and CCPA requirements. Configure capture and retention to match your data-protection policy, and keep your CRM as the system of record.

Frequently asked questions

What is company reveal?

Company reveal, or website visitor deanonymization, identifies the companies and people visiting your website even when they do not fill out a form. Abmatic AI does this natively at both the account level and the contact level.

How do you deanonymize website traffic?

Abmatic AI places a lightweight pixel on your site that matches anonymous visits to firmographic and B2B identity data, revealing the visiting company and, where available, the individual contact. Those signals feed personalization, intent scoring, and outbound in the same platform.

How is Abmatic AI different from Clearbit Reveal or RB2B?

Clearbit Reveal identifies companies and RB2B identifies individuals, but each is a standalone tool. Abmatic AI replaces both by doing account-level and contact-level reveal in one platform and connecting the data directly to website personalization, advertising, and outreach, with native Salesforce and HubSpot sync.

Can I personalize my website for revealed visitors?

Yes. When a revealed account returns, Abmatic AI can show a personalized landing page or on-site experience based on the company, persona, or pipeline stage, and trigger an outbound sequence or rep alert through Agentic Workflows.

How much does company reveal cost?

Company reveal is included in the Abmatic AI platform, which starts at $36,000 per year with enterprise tiers available. Because reveal, personalization, advertising, and outbound are in one platform, most teams consolidate spend rather than buy a separate reveal tool.