The Benefits of UTM Tagging for Influencer Marketing Campaigns
Influencer marketing has become one of the most popular and effective ways for brands to reach their target audience. From celebrity endorsements to micro-influencers with niche followings, partnering with influencers can help brands tap into a whole new world of potential customers. But with so many moving parts, it can be tough to keep track of which campaigns are driving the most traffic and conversions.