While enterprise customers don't represent a huge pool of customers, a few of them can lift your revenue to a whole nother level. Creating personalizations for enterprises using firmographic segmentation is worthwhile if done well.
There are a lot of products and services, especially in computer software, that don't serve just one industry. However, different industries have different special needs when it comes to the kind of service and use cases they need. Read more to learn how to speak directly to different industry needs.
Startups represent a large audience and while they may not have the purchasing power of a Fortune 500 company, they still control a lot of word of mouth and influence related to products and services. Targeting startups is easy with firmographic segmentation using a revenue range and founding year.
Hubspot is a great all-around digital marketing and marketing automation platform. However, when it comes to website personalization, there is a couple of crucial things where Hubspot falls short. This is the Hubspot vs AbmaticAicomparison.