Attracting new customers and generating leads can be a challenge for any business, especially in today's competitive market. However, using a free consultation as a lead generation tool can have numerous benefits that you might not have considered. By offering potential clients a no-obligation consultation, you can not only attract new leads but also build trust and establish yourself as an expert in your field.
As the world becomes more digitized, businesses are constantly seeking new ways to reach and engage their target audience. Enter video marketing: a dynamic and engaging tool that has quickly become a staple in the world of digital marketing. And it's no secret why. Videos are not only a more enjoyable form of content for audiences, but they also have a much higher conversion rate compared to written content.
Today’s B2B buyer is very smart. There are about 40 zettabytes of information available on the internet. They collect information from many sources before making a purchase decision. B2B marketers have to carefully work on their marketing strategies to attract leads and convert them into sales.
Lead generation for technology companies is perhaps one of the most important tasks to do well. Sometimes it requires a bit of creativity to come up with new ways to generate leads when previous channels are exhausted or have stopped working. We asked 12 marketing experts for their best lead generation strategies for technology companies and here's what they came up with.
Explainer videos come to the rescue when people need to retain information from complex concepts in a short amount of time. In today’s fast-paced digital era, explainer videos aren’t only applicable for educational sectors, but also suitable for marketing purposes. Read how to make use of them to boost lead generation.
You've been preparing for months, the time is now, your Product Hunt campaign is about to go live. But, your campaign copy might not perfectly aligned with what it says on your website if it's been a while since you updated your site. No fear, read how to personalize your site to people on coming to your site via the campaign.
We asked 11 marketing professionals unique tips on "How to improve website conversions (signups/demo requests)?" and here's what they came up with.
Understanding how many visitors your website has is not enough to understand how your website is performing. It's important to measure the key convesion events that eventually lead to bringing new revenue for your business. Read more about the most important conversion events to make your marketing more measureable.
Email marketing is a powerful tool that you can use to increase sales, promote products or services, and build relationships with customers. It's an easy way to reach out to thousands of people without the hassle, thanks to email automation tools such as Mailchimp and Buzzstream. But plain emails might not get the attention they deserve.
Top of funnel marketing is important to reach awareness among target customers. But how to create top of funnel content and generate new business from it? What are the different types of top of funnel content?
The reverse IP lookup has many uses but what are its limitations? And how can companies make sure data is accurate for lead generation and personalization?
Website engagement is one of the key metrics affecting your website conversion rates and SEO. Optimizing engagement is one of the most important tasks of a marketer. Read more to understand why you should care about your engagement and how to increase your page engagement.