ABM Blogs

ICP Definition Framework for SaaS Startups: Building Your Ideal Customer Profile

Your ideal customer doesn’t exist until you define them.

How to Use Intent Data in Outbound Sales and Marketing in 2026

Intent data tells you something most marketers don’t know: who’s actively buying right now.

B2B Demand Generation Framework for 2026: Building Predictable Pipeline

Demand generation is not a tactic. It’s a system.

Terminus built its reputation on making ABM simple and approachable. For many mid-market teams, Terminus removed the friction of account-based marketing adoption.

Rollworks has been a trusted name in account-based marketing for years, particularly for mid-market B2B teams. However, as the ABM landscape evolves-with demand gen integration, intent data freshness, and multi-channel orchestration becoming table stakes-many teams now evaluate whether Rollworks still delivers the best fit for their GTM motion, budget, and technical stack.

Koala made visitor identification accessible to SMB teams. When a company visits your website, Koala tells you who it is and scores them against your ICP in real-time. Sales reps love it.

G2 is a powerful source of buyer intent. When someone visits G2 to research your category, they’re signaling purchase intent. Many B2B revenue teams have integrated G2 buyer intent signals into their demand gen and sales workflows to identify in-market accounts.

Demandbase is one of the largest ABM platforms globally, but their pricing structure is notoriously opaque. This guide breaks down what Demandbase actually costs in 2026 and helps you model budget.

Clearbit has long been the go-to contact and company data enrichment tool for B2B teams. With single-click person and organization data appended to your CRM, Clearbit became foundational to thousands of SDR and marketing teams’ workflows.

Intent data has become the core input for effective outbound sales. Instead of cold calling random companies, SDRs can now target accounts actively researching your solution.

One of the biggest barriers to ABM for Canadian SaaS is CASL compliance. You cannot email prospects without consent. But identifying and reaching prospects with consent is slow. It requires lead magnets, webinars, and landing page forms that build consent over weeks.

There’s a persistent argument in B2B marketing: demand generation or ABM? Which is better?