Using storytelling to engage visitors on your SaaS landing page
Imagine walking into a bookstore and being greeted by a long list of product features and a wall of text about how great the books are. How likely are you to stay and browse? Now, imagine being greeted by a friendly bookseller who shares a personal story about how a particular book changed their life, and why they think you might enjoy it too. Suddenly, you're hooked and eager to learn more.
