ABM Blogs

Demand Gen vs. Lead Gen: Which B2B Strategy Should You Run in 2026?

Most B2B companies run lead generation and call it demand generation.

How to Align Sales and Marketing for ABM: Building a Unified GTM Machine

Most sales teams don’t believe in marketing. Most marketing teams don’t understand sales.

B2B Pipeline Acceleration Playbook 2026: Shortening Sales Cycles and Increasing Velocity

Most B2B sales cycles are longer than they need to be.

How to Run an Account-Based Advertising Campaign: LinkedIn, Display, and Retargeting

Account-based advertising means showing targeted ads to the specific accounts you’re trying to close.

Multi-Touch Attribution for ABM Campaigns: Measuring the Orchestrated Customer Journey

A typical B2B deal involves seven interactions across three channels before close.

ICP Definition Framework for SaaS Startups: Building Your Ideal Customer Profile

Your ideal customer doesn’t exist until you define them.

How to Use Intent Data in Outbound Sales and Marketing in 2026

Intent data tells you something most marketers don’t know: who’s actively buying right now.

How to Build an Account Scoring Model for B2B SaaS in 2026

You have 500 target accounts. Your team can realistically work 50.

How to Measure ABM ROI in 2026: Multi-Touch Attribution for Account-Based Marketing

You spend three months running ABM campaigns on your top 20 accounts. Sales closes 3 deals. Were the campaigns worth it?

B2B Demand Generation Framework for 2026: Building Predictable Pipeline

Demand generation is not a tactic. It’s a system.

How to Build an ABM Playbook for Small and Mid-Market B2B Accounts

Account-based marketing drives higher engagement and faster deal cycles than broad-based campaigns. But for small and mid-market teams, the challenge isn’t whether to run ABM-it’s how to run it with limited headcount and budget.

Terminus built its reputation on making ABM simple and approachable. For many mid-market teams, Terminus removed the friction of account-based marketing adoption.