In the B2B space, capturing a prospect’s attention is just the beginning. What follows is a series of targeted actions designed to keep that prospect engaged, pushing them further along their buying journey. One powerful approach to enhance this process is combining retargeting with display advertising.
In today’s B2B marketing landscape, the ability to stay visible and relevant is essential. Account-Based Marketing (ABM) excels at targeting high-value accounts, but often the challenge lies in maintaining consistent engagement with those accounts throughout the sales cycle. This is where retargeting becomes an invaluable tool. By delivering tailored messages to prospects who have already interacted with your brand, retargeting deepens your relationship with target accounts and improves your chances of conversion.