For SaaS (Software as a Service) businesses, using video content on their websites is a smart move to boost brand presence, engage potential customers, and drive conversions. But simply incorporating videos into your SaaS website is not enough.
Thanks to the advent of technology, B2B marketers can perform way better approaches to generate high ROI. The invention of account-based marketing (ABM) enables them to meet prospects and customers in a more comfortable manner.
Email marketing has been getting several myths in recent years. They’re spammy. They’re old-school. No one still checks email daily, so they’re dead and no longer effective. Yet, this is far from the truth.
If you run a business, an online presence is a must in today's digital world. People are used to searching everything on the internet because it's easy and generates a quick result. But how do you drive more traffic that converts to your site?
Explainer videos come to the rescue when people need to retain information from complex concepts in a short amount of time. In today’s fast-paced digital era, explainer videos aren’t only applicable for educational sectors, but also suitable for marketing purposes. Read how to make use of them to boost lead generation.