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5 ways to increase your website traffic

November 18, 2023 | Andre Oentoro

If you run a business, an online presence is a must in today's digital world. People are used to searching everything on the internet because it's easy and generates a quick result. But how do you drive more traffic that converts to your site?

When is the last time you searched for information elsewhere than the internet? Think about it!

It's less likely people will check the local newspaper or patiently watch a TV commercial for the latest McDonald's summer meal package. You'll eventually find this information more quickly on your social media timeline or browser search bar.

Now that you know how important an online presence is for business, you won't think twice about setting up a website that boosts your publicity and engages your audience.

Why online traffic is so important?

Speaking of it, you can separate online platforms and their traffic into one another. Many marketers use the term traffic when discussing specific channels. For example, a video distributing platform, TikTok, has been widely recognized as a potential marketing tool in the future because its traffic surpassed Google in 2021.

Google being the biggest website worldwide, doesn't guarantee its market position when the number speaks the opposite. This only means that traffic is essential for businesses to thrive in the long run.

That said, you need to work on increasing the website traffic if you want to stay within competition and acquire more online customers.

Ads are great, but organic traffic is the winner

One simple way to generate easy traffic is to pay the search engine for that. This is called search engine marketing (SEM), where you're able to put a page campaign on search engines like Google to get your website in front of customers.

When you type a query for specific keywords, you'll find your website shown on the first Search Engine Result Page (SERP) in no time.

However, "ad" or "sponsored" will be attached to your website whenever someone is looking for a certain topic. While it's not a big problem for a marketing campaign, consistently using paid search isn't great for your company's reputation.

Remember, everyone can pay for paid search. That being said, non-reputable websites can show up on the first SERP at any time.

It's tricky for businesses because about 70-80% of internet users completely ignore Google advertising. Many consider a higher placement from paid advertising as not trustworthy. Hence, more choose organic search results when visiting the website. Many go on to directly skip the ads to the first organic result.

How to increase website traffic in 5 simple ways

The key to improving organic website traffic is to pay attention to your search engine optimization (SEO) techniques. There are many different ways to get higher traffic, but one of the easiest ways is to create content that people love. Showing up higher in SERPs is critical to get more traffic because the #1 spot gets 31.7% of all the search traffic, while the 2nd page only gets 0.78%.

How much traffic 2nd page of Google gets

Source: Backlinko

Here are some ways you can do to increase your website traffic.

1. Create compelling content

Website content isn't limited to articles and blog posts but also includes videos, podcasts, infographics, and more. If you create compelling content people love, they will share it with others.

For example, adding cryptocurrency videos is a good idea to increase your traffic if you run a cryptocurrency website. Videos are more engaging and help you rank higher in search results. So visitors can watch a quick video about your business than reading a long block of articles that may not be easy to understand because of the complex topic. 

2. Optimize your website for the right keywords

Search engine optimization is a method that helps you get ranked higher in search results. It's a high-effort job that takes a period of time to get a higher position on SERPs. An online marketing team will use different strategies to win over specific keywords so that when internet users search for a certain topic, they will discover the intended website immediately.

Keywords and keyphrases are the foundation of a good SEO strategy. When you write content for your website, ensure to include the keywords people are searching for in search engines like Google. This will help boost your traffic to your site.

For example, if you run an online marketing agency, you want to optimize your website for the keywords "best marketing agency." After you have optimized your website for the right keywords, you can expect more organic traffic from search engines.

3. Create a content calendar

SEO is a long-term strategy that requires patience. It's impossible to get ranked first in search results without taking time to do research and create content. Content is the most important part of any SEO strategy. If you want to rank higher in search results, you have to make sure that your content is original and useful.

To be able to create high-quality content, you need an editorial calendar. A content planning platform will help you organize your writing schedule so that you can publish new content on a regular basis. The best writing schedule is to post new articles every Monday and Thursday so that readers will come back often to check out your new posts.

4. Use link building strategies

Link building is one of the most effective ways of getting ranked higher in search results, and it's also very important for any SEO strategy. Links are pointing from one page or website to another page or website using anchor text.

When someone links back to your site using relevant anchor text, it gives positive weight and boosts your site's ranking on SERPs. However, when someone creates spammy links with irrelevant anchor text, it will give negative weight and lower your site's ranking on SERPs.

There are a number of different ways that you can build links back to your website, including guest blogging, outreach campaigns, and link sharing. However, one of the easiest ways is through social media platforms like Facebook and Twitter by sharing content with others who have a large following on these platforms and websites that regularly update themselves. 

By doing this, you can share content with those who have an established online presence and make sure that they link back to the original source of shared information ─ which is often times another piece of information on their own website or their business's website homepage. 

5. Optimize your site for mobile users

Mobile devices are everywhere today. Therefore, if you want to increase organic traffic to your website, you need to optimize it for mobile users. Look into responsive design or a hybrid approach; both options will ensure that users can access all of your site's content on any device they choose to use. When optimizing websites for mobile devices, it's important to pay attention to both the user's experience and the search engines' needs.

Wrapping Up

Website traffic is a part of your overall marketing strategy, but it isn't the only thing you should think about. You should also focus on converting that traffic to customers. By working on improving your SEO, you can help ensure that your site will attract more organic traffic and business.

While SEO is important, it's not the only thing you should consider when trying to optimize your website. If you want to attract organic traffic, you need to focus on providing value to users, not just ensuring that your site is optimized for search engines.

Make sure that you're providing enough value for users through content curation. By identifying and sharing relevant content that would interest users who visit your site, you can offer them a new perspective on a topic by showing them something they haven't seen before. This will help them find valuable information through your website. 

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