The Fundamentals of UTM Tagging in Digital Marketing
As a digital marketer, you've likely heard the term UTM tagging thrown around. But what exactly is it and why is it so important? Simply put, UTM tagging is a way to track the effectiveness of your online marketing efforts and measure the success of specific campaigns. By adding unique tags to your URLs, you can gain valuable insights into where your traffic is coming from and which marketing channels are delivering the best results.