Measuring Marketing Performance with UTM Tagging
As a marketer, you're constantly seeking ways to improve your efforts and measure the success of your campaigns. You pour time, effort, and resources into creating content, running ads, and promoting your brand, but how do you know if all of that work is paying off? That's where UTM tagging comes in. UTM tags are simple snippets of code that you add to your URLs to track the performance of your marketing campaigns.