Improving Email Campaign Results with UTM Tagging
Email campaigns can be a powerful tool for reaching out to customers and prospects, but getting the results you want can sometimes feel like a shot in the dark. With so many factors influencing the success of your campaign, it can be difficult to know what's working and what's not. That's where UTM (Urchin Tracking Module) tagging comes in. UTM tags are simple codes that you can add to your email campaign links to help you track and analyze your results in more detail.