The Power of UTM Tagging for Omnichannel Marketing Strategy
As a marketer, you know that omnichannel marketing is all about reaching your customers where they are, when they are there, and with the right message. But how do you keep track of where your traffic is coming from and which channels are driving the most conversions? That's where UTM tags come in! UTM tags are simple codes you can add to your website links to track the sources of your website traffic and conversions.