B2B Marketing Blogs

Personalization is taking over many industries besides marketing and sales. Here's a few trends across different industries that have seen benefits from focusing on individuals or narrow customer segments rather than the masses.

Netflix, Amazon, Stripe, and Segment are just some of the companies that use personalization today to drive business results. Consumers and B2B customers both already expect personalized marketing. Here are 45 statistics on why personalization is important in marketing.