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Guide on How To Create Personalized Offers

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November 18, 2023 | Olivia Morris

Any company nowadays should have not only a development plan, but also specific marketing strategies.You can see that a lot of people still underestimate marketing, and it’s one of the most common mistakes that are made by new entrepreneurs. In a modern world that is constantly changing, it is marketing that can help in sales. Marketing is a set of processes for creating, promoting and providing a product or service to customers and managing relationships with them for the benefit of the organization. That’s why every business owner has to apply it if they want to have a successful product in the end.

Before you even start making and developing your business, you have to understand that marketing is the key to promote your product and make it go viral. People simply won’t find out about your product among so many competitors if you won’t apply marketing on a daily basis.

Even though you provide quality goods and services, it can be useless when people do not know about it. When people are fully aware of your product, it will help in increasing sales. Thus, it means success to the business.

Also, another benefit of marketing strategy is by building a good image for the company. When the company has maintained its reputation and pleasant image to the public, consumers’ trust will increase. This can lead to some companies or individuals investing in them.

Today, we always sell something. We offer a product. We offer a service. We offer our own image. That is why it is very important to make the right marketing offer to your customer.

Everyone wants to attract more customers to their business. There are special methods for this.

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The Importance of Personalization

The basis of your business should always be a personalized offer. Personalization is a popular topic in marketing and knowing the techniques for creating a professional personalization program will make a huge difference in marketing results, as sometimes it works, and sometimes it just doesn’t. The goal of personalized marketing is to help improve conversion rates through customer segmentation rather than dealing with averages.

Personalized marketing is the implementation of a strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology. The goal of personalized marketing is to truly engage customers or prospective customers by communicating with each as an individual.

Furthermore, personalized marketing helps build and enhance efforts around customer differences. For example, if a segment of your website’s visitors responds better to a marketing message than another, are there better, more customized messages that would work for each of them, and therefore, should we split our marketing message and overall efforts into two segments or more.

This is what is called the Marketing Customization Spectrum. At one end, we have mass marketing, where everyone sees the same message which is best used for general awareness, brand building, and positioning. At the other end of the spectrum is one-to-one messaging, where each visitor of a website gets an individualized message across their touchpoints — which is the dream of one-to-one personalization that direct marketers. And in between these two extremes, is some variation of customer segmentation where groups or batches of customers receive their message and communication strategy.

Personalized marketing helps create relevancy in your communication. Relevance to their needs, search keywords, the seasonality that they’re in, their geography, purchase intent, and so on. In short, personalization is used specifically to help solve the relevance problem.

Starting with current customers

The first place to look for personalization insights is within the current organizational knowledge or current customer base, which includes what your business knows, or thinks it knows, about your shopper. This is the starting point. The goal will be to identify who the customers are and what they’re interested in, which can include the existing personas, influencers, and decision-makers, varying product interests, different stages in the buyer journey, seasonality habits, etc. The output in this stage can be a few customer segments with some applicable personalization hypotheses — these are the opportunities when the team can personalize the customers’ experiences right away; immediate impact. And the rest becomes testing those hypotheses and whether they will convert and stick.

Finding new insights

After exhausting current user information, the next layer is to move into new research insights where we can find new data or run different focused experiments to generate new personalization insights. Once again, we will need to be testing and validating which insights provide a return, and after having proven that the personalization approach is working we can move towards automating the procedure. Through automation, we embed discovered insights into the organization through a personalization campaign management platform. A lot of mistakes will happen if we move directly to automation before validation.

Prioritizing efforts

Running personalization programs can have very high maintenance costs because once executed, you have to maintain all of those personalized messages and campaigns and when we increase the number of our segments and campaigns, the complexity can grow very quickly. That’s why, in addition to automation, we need to prioritize efforts.

Winning with growth and gathering further insights

Further to prioritization, we need to test personalization efforts because as much as we may believe to understand customers and the effectiveness of how we are communicating, customers tend to perceive our voice differently. The messages we send to customers are filtered through the customers’ perceptions and the only way to understand which messages work for each of your customers or segments, is to talk to them and test how they respond.

Moreover, there are many trends in personalization marketing. Personalized marketing is about creating a professional personalization program that helps improve conversion rates through customer segmentation rather than dealing with averages. It helps build and enhance efforts around customer differences, as it creates relevance in communication.

How to Make Personalized Marketing Offer

A marketing offering is a product or service that a company provides to customers to meet their needs. An offering encompasses more than the single product or service. It includes the extra value that a business adds to their products, such as convenience, quality and support. Customers may prioritize these elements differently, so it's important to offer a range of features and benefits with any offering to attract as many customers as possible.

Marketing offers are important because they can generate interest in your products and services. By developing products that align with your target market's needs and wants, you can increase your sales and promote brand loyalty among your customers. When you offer products or services that resonate with consumers, you differentiate your business from others.

In order to create a good marketing offer, follow the following steps:

1. Know your customers

Identify what products and features are most important to your target market. For instance, your customers may think it's more important to have convenient ways to shop than having the lowest prices. Learning about what your customers value and what they need can help you develop relevant products and services. Consider incorporating the following types of research:

  • Customer surveys
  • Comment cards
  • Focus groups
  • Demographic data
  • Market trends

2. Position your products to meet customers' needs

Knowing your customers can guide your choices for product development, including what features and support you offer. With your market data, you can advertise your products in ways that resonate with your customers. For example, if your market research revealed that your customers are parents of newborns, you might run an ad campaign focused on getting more sleep.

When presenting your products or services to consumers, it's important to differentiate between product features and product benefits. Features are standard elements of a product's design or function. Benefits are the ways in which the features can improve your customer's experiences or provide a solution to a problem. For instance, a mobile app may include a feature that connects your phone with your television, allowing you to use your phone as a remote. The benefit to customers is that they have added convenience when using their television, and the app can solve the problem of lost remotes.

3. Price your product

Price your products based on your market research. You might consider your customers' income and spending habits. You should also factor in other companies' pricing for similar products or services so that you can remain competitive. Some businesses try to attract customers through low prices while others focus on product quality and benefits. Your strategy may vary depending on your customer base and company goals.

4. Add value

Adding value to your offerings may change your pricing strategy. Customers may be willing to pay more for your products or services if they believe they are getting more for their money.

  • Convenience: Make your products or services easier to access by implementing usability testing and design, delivery services or curbside pickup.
  • Customer service: Focus on providing customers with positive experiences through strong customer service skills.
  • Quality: Improve product quality to exceed customers' expectations and gain customer loyalty.
  • Support: Offer support services for products, such as free installation, regular maintenance or free repair estimates for the life of the product.

5. Use the necessary mechanisms

There are a lot of them at your disposal:

1. Advertising

Advertising is very important when it comes to marketing offers. You have to think about what ways you can use to attract new customers and people who don’t know anything about your product yet.

2. Use social media

Sometimes this is one of the most effective promotion mechanisms. It’s definitely one of the most important things to promote your product on because people use social media literally every single day. Just imagine how many people are your potential customers, and make everything for them to see your product online.

3. Use email

These messaging strategies will allow you to connect with your customers. Send an email message to customers who were inactive for some time. Try sending a 20% discount code with a short expiration date and ask your customers if you did something wrong or maybe how you can improve your service to suit their needs. By adding a bit of human touch to the conversation, you are giving inactive customers a reason to come back.

If you use visual content, you will face the problem of long processing of information by the sites. In most cases, this may happen if you upload your content in the wrong format. To prevent such problems in the future, you can learn how to compress MP4 from the very beginning and save your time and effort in the future.

Also, you can use tips for email marketing campaign, including:

  • Welcome emails that are sent to users who have just signed up or made their first order.
  • Email newsletters with updates, industry news, useful tips, and blog announcements.
  • Cart abandonment to remind shoppers that they have left items in the cart without finalizing the purchase.
  • Re-engagement letters for inactive subscribers to win their attention back
  • Seasonal offers. For example, gift ideas for Christmas or promotion of ski equipment during winter.
  • Announcements of new products, anniversaries, and special services.
  • Invitation emails. You can invite subscribers to regular events, webinars, parties, conferences, and other gatherings both online and offline.
  • Promotions and discounts for completing reviews, adding another item to the card, and so on.
  • Holiday emails with special discounts and offers during Thanksgiving, Black Friday, Easter, and other holidays.

4. Bundle products or services

Consider allowing customers to select from a variety of your products and services to create a product bundle. This allows them to customize their purchase to better meet their needs.

5. Use specific and particular promotions

Given today's technology, you can personalize not only customer experiences, product recommendations, products themselves, but also incentives such as discounts, cart promotions, referral and loyalty programs, and even online giveaways.

By launching effective and highly customized promotions, you are sure to be the talk of the town. Why? Personalization increases customer satisfaction, and customer satisfaction leads to better brand advocacy, which in turn results in more customers hearing about your services and willing to give you a try. Generic discounts and promotions could work in the olden days. In the era of digitization, promotion personalization is an indispensable tool in any marketer's toolbelt.

Also, you can nurture pipeline leads with personalization trends.

6. Be very convincing

Remember that the attractiveness of the offer depends only on you. To create elements of a compelling offer, you have to inherently understand a few things. You need to know your customer, right down to the tee. You also need specific knowledge about the business environment and your niche. And, of course, you need to know your competition. The better you know those three things, the more likely you are to create an offer that sizzles and is irresistible to the masses.

Here is the work and some tips on studying the attractiveness of offers.

Most Important Types Of Offerings

1. Convenience offerings

Convenience offerings are low-price products that customers purchase frequently, such as common grocery and toiletry items. Typically, customers don't spend much time comparing prices or quality.

2. Shopping offerings

Shopping offerings are higher-price products that customers compare before making a purchase, such as a car or large piece of furniture. Consumers may spend several days or weeks shopping for the best type of offering for their needs and desires.

Specialty offerings: Specialty offerings are less common, more exclusive products that customers recognize by brand, such as designer clothes or accessories. Consumers show brand loyalty by purchasing the same type of items from their preferred brand.

3. Unsought offerings

Unsought offerings are products or services that consumers rarely purchase, like roofing services or a new HVAC system. Customers generally know little about the product and must shop around.


In other words, don't avoid personalized marketing. He will be an excellent assistant in your business. With good use of these tips, your business will be able to achieve new goals very soon

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