Intent data is one of the most powerful demand-generation tools available. A prospect who’s actively researching your category is 10-15x more likely to convert than a random contact. But for UK B2B teams, intent data comes with a GDPR question: Is it legal to buy and use intent-data vendors under GDPR?

The UK B2B marketing landscape has transformed dramatically since GDPR took effect in 2018. As we enter 2026, UK-based B2B companies face a unique challenge: automating marketing campaigns while maintaining strict data privacy compliance. This tension has actually created an opportunity. The companies that master compliance-first automation are winning disproportionate market share.

Asia-Pacific represents 35% of global B2B software spending in 2026, but it’s radically different from US or European markets. Japan has mature enterprise buyers who demand long sales cycles and relationship-based selling. India has fast-growing SaaS markets where multiple buyers need alignment simultaneously. Singapore has hyper-competitive fintech. South Korea has concentrated conglomerates.

There’s a persistent argument in B2B marketing: demand generation or ABM? Which is better?

Canada’s SaaS sector has exploded over the past five years. From Vancouver’s gaming and AI scene to Toronto’s fintech boom to Montreal’s deep learning labs, Canadian tech companies are increasingly competing on the global stage. Companies like Shopify, Slack (Slack was founded in Canada before moving HQ to the US), and Slack rival Notion (Canadian founder, now US-based) have demonstrated that Canadian tech can scale.

Australia has emerged as one of the world’s strongest SaaS markets outside the US. Companies like Atlassian, Canva, and Seek have demonstrated that Australian software can scale to multi-billion-dollar valuations serving global markets. The domestic SaaS ecosystem in Australia is now robust, with hundreds of companies selling to mid-market and enterprise customers globally.

The United Kingdom’s B2B SaaS market has matured significantly. Companies like Unify, Duda, and Piktochart have demonstrated that UK-born SaaS can scale globally. Yet many growing UK tech firms remain trapped in traditional demand generation workflows, treating all prospects equally rather than strategically orchestrating engagement around high-value accounts.

There’s a persistent argument in B2B marketing: demand generation or ABM? Which is better?

Canada’s SaaS sector has exploded over the past five years. From Vancouver’s gaming and AI scene to Toronto’s fintech boom to Montreal’s deep learning labs, Canadian tech companies are increasingly competing on the global stage. Companies like Shopify, Slack (Slack was founded in Canada before moving HQ to the US), and Slack rival Notion (Canadian founder, now US-based) have demonstrated that Canadian tech can scale.

Australia has emerged as one of the world’s strongest SaaS markets outside the US. Companies like Atlassian, Canva, and Seek have demonstrated that Australian software can scale to multi-billion-dollar valuations serving global markets. The domestic SaaS ecosystem in Australia is now robust, with hundreds of companies selling to mid-market and enterprise customers globally.

The United Kingdom’s B2B SaaS market has matured significantly. Companies like Unify, Duda, and Piktochart have demonstrated that UK-born SaaS can scale globally. Yet many growing UK tech firms remain trapped in traditional demand generation workflows, treating all prospects equally rather than strategically orchestrating engagement around high-value accounts.