Redefining Account-Based Marketing: From Chaos to Clarity
In B2B marketing, everyone discusses the benefits of Account-Based Marketing (ABM)—targeted, personalized, and great for profits. But in practice? It's often a headache.
#1 Demand generation and personalization with Aamer Hasu - Head of Marketing at Vainu
In this video podcast episode, Aamer Hasu ─ Head of Marketing at Vainu ─ talks about creating demand with bottom of funnel content and capturing that demand from the website and how to start with website personalization to create social proof.
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