B2B ecommerce platforms face a unique challenge: most website visitors arrive anonymously. You don’t know who they are, what companies they represent, or whether they’re qualified prospects. This anonymity makes it difficult to personalize experiences, coordinate outbound marketing, or prioritize follow-up.
Terminus has been a major player in the account-based marketing space since 2014, known for its early focus on coordinating multi-channel campaigns around target accounts. However, the ABM landscape has evolved significantly. Teams now have more options, different pricing models, and specialized platforms addressing specific verticals or use cases.
Rollworks has positioned itself as the accessible ABM platform for growing B2B companies. Now part of 6sense, Rollworks focuses on helping teams with 10-100 target accounts execute coordinated campaigns at a mid-market price point.
Intent data platforms have become central to demand generation strategies, but pricing varies dramatically. Understanding the different pricing models and cost drivers helps you evaluate whether intent data investment makes sense for your organization and which vendors offer the best value for your use case.
Demandbase pioneered the account-based marketing category, building one of the largest B2B account databases and helping teams identify and target companies based on company-level data. Today’s ABM landscape includes specialized platforms for account identification, intent data, visitor identification, and campaign orchestration.
6sense has become synonymous with AI-driven account-based marketing, using machine learning to identify accounts in-market and predict buying stage. The platform has grown significantly since its 2013 founding, but alternatives now offer different approaches to intent data, account identification, and predictive intelligence.
Canadian SaaS teams face a unique selling challenge: your best prospects are likely evaluating solutions from larger, better-funded US vendors. You can’t outspend them on brand awareness or advertising. But you can outrun them on precision and insight.
Canadian SaaS teams face a unique selling challenge: your best prospects are likely evaluating solutions from larger, better-funded US vendors. You can’t outspend them on brand awareness or advertising. But you can outrun them on precision and insight.
Your website gets thousands of visits every month. Roughly 5-15% of those are from the exact companies you’re trying to sell to. But you never talk to them because you don’t know who they are.
Your website gets thousands of visits every month. Roughly 5-15% of those are from the exact companies you’re trying to sell to. But you never talk to them because you don’t know who they are.
Intent data is the fastest-growing B2B sales and marketing investment category. But pricing varies wildly: from $500 per month to $500,000 per year depending on provider, data freshness, and deployment model.
Intent data is the fastest-growing B2B sales and marketing investment category. But pricing varies wildly: from $500 per month to $500,000 per year depending on provider, data freshness, and deployment model.