IP targeting for B2B is the practice of using company Internet Protocol (IP) addresses to identify which organizations have visited your website, digital properties, or ad networks, then using that data to target those accounts with personalized campaigns, ads, or outreach.
Identity resolution in B2B marketing is the technology and process of taking an anonymous website visitor (identified only by IP address, device, or email hash) and matching them to known identity data (company, person, email, job title, account details) using data enrichment, databases, and algorithmic matching.
GTM alignment (go-to-market alignment) is the practice of aligning sales, marketing, revenue operations, and executive teams around shared definitions of target customers, messaging priorities, pipeline stages, and success metrics so that all teams work toward the same goals using the same language.
First-party data activation is the process of using customer and prospect data you own and control (email addresses, CRM records, website behavior, transaction history) to create audience segments and run personalized marketing campaigns, advertising, and outreach without purchasing or relying on third-party data sources.
Ecosystem-led growth (ELG) is a growth motion that uses partner networks, integrations, and multi-vendor ecosystems as the primary sales and marketing channels, rather than relying on direct sales teams.
Cookieless targeting for B2B is the practice of identifying, segmenting, and reaching business accounts and prospects without relying on third-party cookies, using IP addresses, first-party email data, and account-based identifiers instead.
B2B programmatic advertising is the use of automated, algorithm-driven systems to buy and deliver display and video ads to business accounts in real time, using company data (firmographics, intent, fit) to target and optimize delivery rather than relying on keyword matching or manual placement buying.
Account match rate (AMR) is the percentage of accounts on your target account list (TAL) that an ABM platform successfully identifies in your first-party data (website visitors, email list, CRM records) using IP resolution, email matching, and data enrichment techniques.
Visitor identification has become critical for Singapore B2B teams seeking to identify which companies and decision-makers are researching their solutions. For companies headquartered in Singapore, serving the Singapore market regionally, or targeting global enterprises, understanding which prospects visit your website is essential to competitive sales execution.
Visitor identification has become essential for Australian B2B marketing teams seeking to identify which companies visit their websites and to accelerate enterprise sales cycles. Australian companies competing in global markets while serving the local APAC region need to know which prospects are actively researching their solutions.
Intent data has become critical for New Zealand B2B marketing teams seeking to identify which prospects are actively researching solutions and to prioritise sales efforts accordingly. For New Zealand vendors serving the local market or companies expanding globally, understanding how to leverage intent signals is essential to competitive marketing and sales execution.
Website visitor deanonymization is the process of identifying anonymous website visitors by name, company, and role using IP address mapping, account intelligence, and behavioral analysis to reveal the actual people researching your solution.