The Economics of ChatGPT in Personalized Marketing: A Cost-Benefit Analysis
In the evolving landscape of digital marketing, personalization has emerged as a cornerstone strategy for engaging customers and driving conversions. With the advent of AI technologies like ChatGPT, businesses can now deliver hyper-personalized experiences at scale. However, the implementation of such advanced AI tools requires a thorough cost-benefit analysis to ensure a positive return on investment (ROI).