B2B Marketing and Digital Transformation: Adapting Strategies for Modern Buyers
As digital transformation continues to reshape the business landscape, B2B marketing strategies must evolve to meet the expectations of a more digitally savvy audience. Modern B2B buyers now demand highly personalized, efficient, and streamlined experiences across all digital channels. Traditional marketing tactics are becoming less effective as buyers move towards digital platforms, self-directed research, and data-driven decision-making.