Account-based Marketing Blogs

No FAQs so far, we'll keep updating this

What are query strings?

Query strings are part of a URL and they come in key-value pairs called query parameters. They're always attached to the latter part of a URL and you can add as many as you like as long as you separate them with an & character.

Follow these instructions to integrate Hubspot with Markettailor.

If you have a complex sales process like most B2B companies do, it makes sense for you to consider personalizing your website content based on where in the sales process the customer is currently.

Important: It can take up to 1h for us to process the events and for the cache to expire afterwhich you see the events.

To collect data on how successful your personalizations are, you need to integrate your existing Google Analytics account. If you don't have a Google Analytics account yet, come back after you have created it.

1. Navigate to Hubspot settings

From the top right corner of your Hubspot account, you'll find the Settings icon.

To measure the results of personalization, you need to understand how the personalized web content is perfoming against non-personalized content. It's important to understant the effectiveness as a whole as well as segment by segment. The best metric for the results is conversion rate lift, which describes how much personalization lifts conversion rate from the non-personalized content.

Note: if you're using a 3rd party integration like Google Analytics or Segment, read detailed instructions here:

⚠ Custom code installation is only available on paid Webflow plans.

When you start approaching your visitor or company lookup quotas, we start sending you reminders in the app and via email when you start approaching your quota.

The advanced use cases of personalization variables include using company and contact level data in your personalizations. Not all the ways require a premium subscription.