The benefits of gamification in growth marketing
As human beings, we love games. From board games to video games, we are wired to seek out challenges and find joy in overcoming them. That's why it's no surprise that the concept of gamification has become such a popular trend in recent years. What is gamification, you might ask? Well, it's the process of taking something that isn't inherently a game and adding game-like elements to it in order to make it more engaging and fun.
