The impact of UTM tags on your cross-device tracking
As a marketer, you probably have a lot of moving pieces to keep track of. From campaigns to ad spend, there's a lot to manage, especially when it comes to cross-device tracking. But have you ever considered the role that UTM tags play in this process?
UTM tags, also known as Urchin Tracking Modules, are simple code snippets that you add to your website's URLs.
