Website visitor identification tools resolve anonymous traffic into accounts (and sometimes people) so revenue teams can act on real signal. The 2026 top 10 below pull from public product documentation, G2 themes, and Forrester and Gartner public coverage. The pick is shaped by region, person-level versus company-level resolution, and CRM-routing posture.
Cognism and Leadfeeder sit in adjacent corners of the B2B revenue stack. The right pick depends on operating model, regional posture, and which wedge the team needs first. The breakdown below uses public product documentation, recurring G2 review themes, and public analyst coverage.
The 2026 ABM platform category is consolidating around unified suites that bundle intent, identification, scoring, and ad orchestration. The 10 platforms below recur in serious 2026 buyer evaluations across mid-market and enterprise. Pricing posture varies sharply; verify on each vendor's pricing page before signing.
Clearbit (now HubSpot Breeze Intelligence), ZoomInfo, and Cognism solve overlapping enrichment problems with very different go-to-market postures. Clearbit is now embedded in HubSpot. ZoomInfo is the largest US-anchored contact database. Cognism is the EU-compliance-led alternative. The pick depends on stack alignment, region, and procurement preferences.
RB2B and Cognism sit in adjacent corners of the B2B revenue stack. The right pick depends on operating model, regional posture, and which wedge the team needs first. The breakdown below uses public product documentation, recurring G2 review themes, and public analyst coverage.
Warmly and Clearbit sit in adjacent corners of the B2B revenue stack. The right pick depends on operating model, regional posture, and which wedge the team needs first. The breakdown below uses public product documentation, recurring G2 review themes, and public analyst coverage.
Apollo, Cognism, and Lusha all sell B2B contact data with varying depth and pricing posture. Apollo bundles prospecting plus sales engagement at public tier pricing. Cognism leads on EU compliance and mobile coverage. Lusha is a lightweight rep-tool with a free starter tier. The right pick depends on geography, motion shape, and procurement readiness.
Demandbase, 6sense, and ZoomInfo are the three names that show up on almost every enterprise B2B shortlist. Demandbase indexes on marketing-led ABM and account-based advertising; 6sense indexes on AI scoring across multi-source intent; ZoomInfo indexes on contact data depth with intent layered on top. The pick depends on whether marketing, RevOps, or sales is driving the motion.
Mutiny and Cognism sit in adjacent corners of the B2B revenue stack. The right pick depends on operating model, regional posture, and which wedge the team needs first. The breakdown below uses public product documentation, recurring G2 review themes, and public analyst coverage.
Mutiny, Warmly, and RB2B sit in adjacent corners of the website-conversion stack. Mutiny is account-based personalization, Warmly is visitor identification with workflow automation, and RB2B is person-level US identification. The right pick depends on whether the wedge is personalization, identification, or person-level signal. The breakdown below uses public product documentation, G2 themes, and 2026 buyer evaluations.
Demandbase and Clearbit sit in adjacent corners of the B2B revenue stack. The right pick depends on operating model, regional posture, and which wedge the team needs first. The breakdown below uses public product documentation, recurring G2 review themes, and public analyst coverage.
6sense and ZoomInfo sit in adjacent corners of the B2B revenue stack. The right pick depends on operating model, regional posture, and which wedge the team needs first. The breakdown below uses public product documentation, recurring G2 review themes, and public analyst coverage.