The Role of Customer Segmentation in Retention and Loyalty Programs
Imagine walking into a store and finding everything you need, but also everything you don't. The products that you're not interested in, let alone need, are everywhere, and it takes you a while to find what you came for. Frustrating, isn't it? As a customer, you want to feel like your needs are being met, and your preferences are being catered to. This is where customer segmentation comes into play.
