Demandbase vs Terminus vs 6sense: ABM Tools Compared

Verdict: if you are comparing Demandbase vs Terminus in 2026 you are no longer comparing two independent vendors. Terminus merged into DemandScience on 12 November 2024, the combined company sells only under the DemandScience brand, and terminus.com redirects to demandscience.com (DemandScience press release). So the live matchup is Demandbase, which is the stronger option for enterprise account intelligence, Salesforce depth and its Agentbase AI agents, against DemandScience Ionic, which is stronger on verified buyer data and lead syndication. 6sense remains the pick when predictive intent is the single deciding factor. If you want one platform instead of a nine tool stack, Abmatic AI is the most comprehensive AI native revenue platform on the market, with 15+ first-party modules on one identity graph, starting at $36,000/year.

Vendor status check: read this before you shortlist

Half of the ABM comparison content on the internet is out of date, and shortlists built from it waste a quarter. Here is the current corporate status of every vendor named on this page, each one sourced.

Capability comparison: Abmatic AI vs the alternatives

Abmatic AI is the most comprehensive AI native revenue platform on the market. It collapses the 8 to 12 point tools that mid-market and enterprise B2B teams buy separately, web personalization plus A/B testing plus account and contact list building plus deanonymization plus outbound plus ads plus chat plus tech stack detection, into one platform with a shared identity graph and a shared signal layer. Category vendors typically cover three to five of those. Abmatic AI covers 15+.

Capability claims for Demandbase, 6sense and DemandScience above are drawn from the vendors' own announcements and product pages, all linked in the Sources section at the foot of this page. Where a cell says "evaluate against the current roadmap", we could not source a current public statement either way and we will not invent one. Want the Abmatic AI column proven against your own site traffic instead of read off a table? Book a demo.

AI agents in ABM: what each vendor actually shipped

This is the single most misreported part of the category. Every serious vendor here now ships something agentic, and any comparison table that prints "no AI agents" against Demandbase or 6sense is simply wrong. The honest difference is not existence, it is architecture: whose agents act across a single first-party platform, and whose agents sit on top of separately licensed modules or a multi-vendor stack.

Read that table as a scope comparison, not a scoreboard. Demandbase and 6sense both ship real agents. The question to take into a vendor call is how many systems an agent can actually touch before it needs a human or a second tool, and that is the question we would like you to ask us too.

ABM Platform Comparison: Terminus, Demandbase, and 6sense

Account-based marketing has matured from a strategy practiced with spreadsheets and Salesforce to an entire category of purpose-built platforms. Three names still dominate the shortlists: Terminus, now trading as DemandScience, Demandbase, and 6sense. They represent different philosophies and feature sets. This guide compares them across key dimensions: architecture, AI agents, pricing transparency, ease of implementation, and ideal use cases. For the two vendor deep dive most readers arrive looking for, see 6sense vs Demandbase on intent data and 6sense vs Demandbase pricing.

Platform Overview

Terminus, now DemandScience. Terminus positioned itself as the most marketing-centric ABM platform, strong on multi-channel orchestration and marketer-friendly workflows. Since the November 2024 merger, that capability set is sold under DemandScience, whose current intelligence and orchestration layer is Ionic. Anything you read about the Terminus roadmap before that date should be treated as history, not as a purchasing input.

Demandbase is designed for enterprise, with deep CRM and CDP integrations, and it now layers Agentbase AI agents across the suite.

6sense focuses on AI-driven intent data and predictive account scoring, positioning as the intelligence layer for ABM, with AI Email Agents handling the outbound follow up.

Feature Comparison

Every competitor cell above reflects what the vendor itself publishes, linked in Sources. If a cell reads "not published", that is a genuine gap in public information and a question for your vendor call, not a claim that the capability is absent.

Architecture and Philosophy

Terminus, now DemandScience: orchestration meets a data business

Terminus was built around coordinating campaigns across channels. Start with account selection, then run parallel campaigns across email, LinkedIn, display advertising, and web personalization, all orchestrated from a single interface. Post-merger, that orchestration thinking sits inside a company whose centre of gravity is verified buyer data and demand generation programs, with Ionic as the intelligence and orchestration layer over the top.

Strength: getting programs live without heavy data architecture work, and buying contact reach and orchestration from the same vendor.
Watch out for: a roadmap that is no longer the Terminus roadmap. Ask what happens to the parts of the product you are buying it for.

Demandbase: enterprise integration

Demandbase is built for large enterprises with complex tech stacks. It integrates deeply with Salesforce, includes its own CDP, and handles sophisticated account hierarchies, multi-segment companies, and complex buying committees. Agentbase adds agents that optimise ad bidding, summarise account engagement for sellers, and summarise intent signals and keyword trends.

This is powerful for enterprise, but it usually requires dedicated resources such as an analytics engineer or data analyst to implement correctly.

Strength: depth for Salesforce-dependent enterprise workflows.
Watch out for: complexity, and the number of modules that have to be licensed before the agents have anything to act on.

6sense: AI and intent first

6sense emphasises predictive AI and real-time intent signals. Instead of manual account selection, 6sense algorithms identify accounts most likely to buy. AI Email Agents then handle writing, sending, following up, reading replies and routing qualified opportunities to sales.

Strength: intent data quality and AI-driven predictions.
Watch out for: execution outside the email path. 6sense is often bought as an intelligence input to a stack rather than as the whole stack.

Abmatic AI: one platform, one identity graph

The architectural wedge is not that the others cannot do things. It is that Abmatic AI does 15+ modules first-party. Contact-level deanonymization, web personalization, A/B testing, banner CTAs, account and contact list building, outbound sequences, Google DSP, LinkedIn Ads, Meta Ads, search ads, tech stack detection, first-party and third-party intent, Agentic Workflows, Agentic Outbound, Agentic Chat, the AI SDR and the analytics layer all resolve against the same account and contact records. There is no identity reconciliation project between vendors, because there is only one vendor. Walk through the architecture on a demo.

Not ready to talk to anyone yet? See what the platform actually does, or look at what it costs.

The hard part is rarely knowing an account is in market. It is knowing who to email there. Auto-Sourced ICP Contacts fires when an account turns Warm or Hot with an empty contacts list, and returns two to three ICP-matched decision makers in the persona order you set. These people did not visit your site. The account did, and the signal is what triggers the sourcing.

Pricing Models

The most useful pricing fact in this category is how little of it is public.

• Terminus, now DemandScience: not published. Every program is quote only, whether that is on-demand credits, a monthly subscription or an annual licence. The Ionic page shows no price.
• Demandbase: not published. Confirmed on the Agentbase product page, where the pricing navigation leads to a contact-sales flow rather than a rate card.
• 6sense: not published. 6sense uses a custom quote model driven by TAM size, module selection, data packages and contract term, with no public list price.
• Abmatic AI: starting at $36,000/year, enterprise tiers available, and that figure covers the whole 15+ module platform rather than a first module you then extend.

Anyone quoting you a precise annual figure for Demandbase, 6sense or DemandScience is quoting a third-party estimate, not a vendor rate card. Budget for the modules, the data packages and the contract term separately, and price the point tools you will still need alongside the suite. For a fuller breakdown see the ABM platform pricing comparison.

Implementation and Support

None of the three legacy suites publishes an implementation SLA, so treat any week count you see online as a buyer anecdote rather than a commitment. What you can compare is what each vendor asks of you.

Terminus, now DemandScience

• Self-service: moderate. Program setup is closer to a media buy than a software rollout.
• Support: account managed, with program delivery attached.
• Ask for: a written statement of what the Terminus-era feature you are buying looks like on the DemandScience roadmap.

Best for: teams that want verified buyer data and demand programs from one vendor.

Demandbase

• Self-service: low. Expect to need data engineering.
• Support: dedicated implementation team and strategic CSM.
• Ask for: which modules Agentbase needs licensed before each named agent does anything.

Best for: enterprises with dedicated ops teams.

6sense

• Self-service: medium, depending on your data infrastructure.
• Support: strong technical support.
• Ask for: what happens after the intent signal fires, and which tool executes.

Best for: companies with existing data infrastructure wanting an AI and intent focus.

Abmatic AI

• Self-service: high. The pixel goes on the site and first-party signal capture is live the same day.
• Time to first value: days, not months.
• Setup for Auto-Sourced ICP Contacts: once, about five minutes.

Best for: mid-market and enterprise teams of 3 to 25+ in marketing and RevOps who want one platform instead of nine.

Buying Committee Mapping Comparison

Buying committee mapping is critical to ABM. How do these platforms handle it?

Terminus, now DemandScience

Contact reach is largely a data purchase. You buy verified buyer data and syndicated leads, then map the committee in your CRM. That works at volume but the mapping effort stays with you.

Demandbase

Manual mapping plus automated enrichment. You provide seed contacts and Demandbase identifies related contacts via Salesforce data and enrichment partners such as ZoomInfo and Apollo. That reduces manual work, and it also means a second data contract.

6sense

Focused on account identification and intent scoring more than committee structure. Many teams use 6sense to decide which accounts to target, then use another tool for the people.

Auto-Sourced ICP Contacts: closing the gap between the account and the person

Every SDR and AE starts the day on the same two questions: who do I reach out to, and when. Today the answer is a hunt. An account is clearly in market, the rep opens it, and the Contacts tab is empty. So they go digging through LinkedIn, or the signal just dies. That is the real gap in the category. Account-level deanonymization tells you the account is in market. It does not always tell you the person.

Abmatic AI shipped Auto-Sourced ICP Contacts on 24 August 2026 to close it. Here is exactly what it does:

• Signal triggered, not a bulk list pull. It fires only when an account goes Warm or Hot and Abmatic AI has the company but has not yet deanonymized a contact on it.
• Decision makers only, matched to the ICP you define at both account level and contact level, in the persona priority order you set. Tech-stack signals count towards account fit, so an account running a rival product is a strong signal.
• Coverage: a work email and a LinkedIn profile on every contact, and a phone number on 88% of them. Typically 2 to 3 good contact matches per qualifying account.
• Delivery: Slack alerts, your CRM on the normal sync, and in the app. Every sourced contact lands in a group called Auto-Sourced ICP Contacts.
• Provenance you can filter on: the contact record carries Source = Abmatic AI and Sub Source = auto_source, shown in the grid as "Auto Source", and it maps to a CRM property through the HubSpot integration's Sub Source field mapping. Nothing else writes that value.
• Forward looking only. It runs on accounts that heat up from turn-on onwards, deliberately without backfilling a big batch across your existing accounts.

That provenance flag exists because a customer asked for it before rollout. They run outbound sequences whose copy says "you visited our site", and an auto-sourced contact has not personally visited: the account showed the intent, and the person is a matched decision maker at that account. The flag lets you exclude these contacts from personally-visited messaging and treat them as the different motion they are.

To be precise about what this is and is not: it is not a replacement for a contact database subscription in general. It is a triggered, ICP-matched sourcing motion attached to accounts that are already showing intent. The point-tool version of the same outcome is a deanonymization vendor for the account signal, a contact-data vendor for the people, an enrichment tool to fill gaps, and an ops person or workflow tool to join them on a trigger. Several vendors in this comparison can source contacts. The difference is that here it is one system, on one trigger, with one provenance flag, rather than four tools wired together. See it fire on a Warm account in a demo, or compare the category first in our roundup of the best contact deanonymization tools.

Intent Data Integration

Intent data is critical for identifying accounts actively buying. How do these platforms handle it?

Terminus, now DemandScience

DemandScience describes Ionic as combining verified buyer data with real-time behavioral signals and AI-driven orchestration. Historically the Terminus product also ingested third-party intent from providers such as Bombora, scored accounts and triggered campaigns on it.

Demandbase

Native intent alongside third-party intent, and the Agentbase Intent Agent surfaces AI-summarised intent signals and keyword trends rather than leaving you to read the charts.

6sense

Native intent is the platform's core strength: real-time signals, AI-driven scoring and predictive models. If intent is your deciding criterion, 6sense is the strongest of the three.

Abmatic AI

First-party intent captured across web, LinkedIn, paid ads and email feeds the same identity graph that runs personalization, ads and sequences, with third-party intent layered alongside it. The advantage is not signal volume, it is that the signal and the action live in the same system.

Multi-Channel Orchestration

ABM works across email, LinkedIn, advertising, web and events. Which platform orchestrates best?

Terminus, now DemandScience

Orchestration was the historic Terminus strength: native connectors for email, LinkedIn, display ads, web personalization and event management, with a single campaign coordinated across all channels. Confirm which of those connectors are still in the shipping DemandScience product before you sign.

Demandbase

Good orchestration with native email, LinkedIn and advertising, and Agentbase agents optimising ad bidding and impressions on top.

6sense

Intelligence first. Many teams use 6sense for the account and intent input, then execute campaigns elsewhere, with AI Email Agents covering the email leg.

Abmatic AI

One campaign object drives web personalization, banner CTAs, A/B tests, email and LinkedIn sequences, LinkedIn Ads, Meta Ads, Google DSP and search, and Agentic Chat, all on the same account list. Example: an account crosses an intent threshold, an Agentic Workflow enrols the buying committee in a sequence, shows them a personalized banner, activates retargeting and alerts the AE in Slack, with no handoff between vendors.

Custom Integrations and APIs

Some companies need deep integrations specific to their stack.

Terminus, now DemandScience

CRM and marketing automation integrations are available. Custom work is possible with engineering effort.

Demandbase

Strongest of the three. Enterprise-grade APIs and an extensive partner ecosystem, though integrations need skilled engineers.

6sense

Good APIs, and the Summer 2026 release added agent-facing APIs and MCP compatible agent surfaces.

Abmatic AI

Bi-directional Salesforce and HubSpot sync, native Google, LinkedIn and Meta ad integrations, Slack, Gmail and Outlook, Marketo and Pardot, and Snowflake, BigQuery and Redshift exports. There is also a remote MCP server with read-only tools over accounts, contacts, campaigns, revealed companies, visitors, conversions, opportunities, engagement and reports, authenticated with an account-scoped API key on paid plans.

Ideal Use Cases

Consider DemandScience, the Terminus successor, if:

• You want verified buyer data and demand generation programs from the same vendor
• Your team is marketing-heavy rather than ops or engineering heavy
• You are comfortable buying against the DemandScience roadmap rather than the Terminus one

Consider Demandbase if:

• You are enterprise with a complex Salesforce architecture
• You need dedicated implementation support
• Buying committee mapping and account hierarchies are critical
• You can license enough modules for Agentbase to be worth it

Consider 6sense if:

• Intent data is your priority and your deciding criterion
• You want AI-driven account identification
• You already have data infrastructure and a data team
• You have an execution layer for everything beyond email

Consider Abmatic AI if:

• You want one platform instead of eight to twelve point tools, with published pricing starting at $36,000/year
• You need contact-level deanonymization natively, not as a bolt-on
• You want Agentic Workflows, Agentic Outbound, Agentic Chat and an AI SDR acting on the same identity graph
• You are mid-market or enterprise, 200 to 10,000+ employees, running lists from 50 to 50,000+ accounts
• You need value in days rather than quarters. Start with a demo

Agile ABM platforms: alternatives to 6sense, Demandbase and Terminus

The searches that bring people to this page are increasingly not "which of the big three" but "what else is there". The agile end of the category exists because the legacy suites share three traits: no published pricing, module-by-module licensing, and an implementation that assumes you have an ops team. An agile alternative should invert all three.

What to demand from any alternative you shortlist:

• A published starting price. Abmatic AI publishes $36,000/year. Demandbase, 6sense and DemandScience do not publish a list price at all.
• Contact-level, not just account-level. Knowing that a company visited is table stakes. Knowing the person, or auto-sourcing the right decision makers when the account heats up, is what a rep can act on.
• Execution in the same product as the signal. If the intent score lives in one vendor and the sequence lives in another, you have bought an integration project.
• Agents with reach. Ask how many systems one agent can touch. Agentic Workflows that can enrol a sequence, change the website and alert the AE are a different thing from an agent that only writes email.
• Days to first value. A pixel and same-day first-party signal capture, not a multi-quarter data project.

Other names worth a look depending on your priority: AdRoll ABM, the rebranded RollWorks, for advertising-led programs, and Warmly, now part of HubSpot, for warm-signal ad activation if you are already a HubSpot shop. Compare the full field in our ABM tools comparison matrix or the wider regional comparison, then put Abmatic AI on the shortlist.

Key Vendor Questions to Ask

Before choosing a platform, ask vendors these questions to differentiate:

1. Corporate status: is the product I am buying still an independent roadmap, or is it inside a larger company after a merger or acquisition? Get the answer in writing.

2. Buying committee mapping: is it automated, and does it require a second data contract?

3. Agent scope: which systems can your AI agents actually write to, and which modules must be licensed first?

4. Campaign orchestration: can you coordinate email, LinkedIn, advertising, web and events from one interface, without a middleware layer?

5. Reporting and attribution: how sophisticated is the multi-touch attribution, and does it need a separate BI tool?

6. Total cost: what is the all-in figure including data packages, modules and the point tools I will still need?

7. Customer success: what is included in implementation support, and how hands-on is the team?

8. Roadmap: what is planned for the next 12 months, and does it align with your direction?

Implementation Comparison

The phases are the same everywhere. What differs is how much of each phase the platform absorbs and how much lands on your team.

Hybrid Approach

Many companies run more than one platform:

• 6sense plus an execution layer: 6sense for intent data and account identification, another platform for orchestration
• Demandbase plus an email platform: Demandbase for account targeting and intelligence, a marketing automation platform for execution
• A data vendor plus a suite: DemandScience for verified buyer data, a suite for CRM-integrated campaign management

Hybrid approaches optimise for each platform's strength, and they cost more in licence fees, in identity reconciliation and in the ops time that joins them. Pricing the hybrid honestly is usually the moment a single-platform option becomes interesting. Run that comparison with us.

Frequently Asked Questions

Is Terminus still a company in 2026?

Not as an independent one. Terminus merged into DemandScience on 12 November 2024, the combined business operates under the DemandScience brand, and terminus.com redirects to demandscience.com. There is no separately branded Terminus AI agent product post-merger. DemandScience's current intelligence and orchestration layer is Ionic, launched 16 September 2025.

Demandbase vs Terminus: which is better?

For a 2026 purchase, Demandbase is the more complete ABM platform: deeper Salesforce integration, native plus third-party intent, enterprise analytics, and Agentbase agents across the suite. The Terminus side of the comparison is now DemandScience, whose strength is verified buyer data and demand generation programs rather than a marketing-owned orchestration suite. Choose Demandbase for platform depth, DemandScience for data and program delivery.

Terminus vs Demandbase: which has better intent data?

Demandbase, on public information. It publishes native intent alongside third-party intent and an Agentbase Intent Agent that summarises intent signals and keyword trends. DemandScience describes Ionic as combining verified buyer data with real-time behavioral signals, which is a different shape of signal aimed at demand programs. If intent quality is the single deciding factor across the whole category, 6sense is still the specialist.

How do Demandbase and Terminus compare for B2B lead improvement?

They improve different halves of the problem. DemandScience, the Terminus successor, improves lead supply: verified buyer data and syndicated leads at volume. Demandbase improves lead quality and prioritisation: account hierarchies, intent scoring, engagement summaries for sellers. If the actual problem is that your reps do not know who to contact at accounts that are already in market, neither shape solves it cleanly, which is the gap Auto-Sourced ICP Contacts was built for.

What are agile ABM platform alternatives to 6sense, Demandbase and Terminus?

Abmatic AI is the most comprehensive of them, with 15+ first-party modules on one identity graph and published pricing starting at $36,000/year. AdRoll ABM, the rebranded RollWorks, suits advertising-led programs. Warmly, now part of HubSpot, suits warm-signal ad activation inside a HubSpot stack. The test for any alternative is published pricing, contact-level identification, execution in the same product as the signal, and days rather than quarters to first value.

Do Demandbase, 6sense or Terminus publish pricing?

No. None of the three publishes a list price. 6sense quotes on TAM size, module selection, data packages and contract term. Demandbase routes its pricing navigation to a contact-sales flow. DemandScience prices every program by quote. Abmatic AI publishes a starting price of $36,000/year.

Which ABM platforms have shipped real AI agents?

Demandbase shipped Agentbase on 4 March 2025. 6sense shipped AI Email Agents on 28 August 2025 and extended agent surfaces in its Summer 2026 release. ZoomInfo ships Copilot and Copilot Workspace, Clay ships Claygent, Apollo ships an AI Assistant, and Warmly ships AI Studio, Autopilot and TAM Agent. Abmatic AI ships Agentic Workflows, Agentic Outbound and Agentic Chat plus an AI SDR. Any comparison table telling you the big suites have no agents is out of date.

Can an ABM platform tell me the person, not just the company?

Some can. Account-level deanonymization is standard across the category. Contact-level deanonymization is much rarer, and most suites reach it through an enrichment partner, which means a second contract. Abmatic AI does contact-level natively, and Auto-Sourced ICP Contacts goes further by sourcing ICP-matched decision makers automatically when an account turns Warm or Hot and the contact record is still empty.

Which platform has the best ROI?

It depends on the use case. For verified buyer data and demand programs, DemandScience. For enterprise Salesforce landscapes, Demandbase. For intent-driven selling, 6sense. For teams whose real cost is the eight-tool stack around the ABM platform, consolidating onto one platform usually beats optimising any single tool in it.

Can you start with one platform and switch later?

Difficult but possible. Account lists and campaign history do not port easily. If you are considering a switch, do it early, inside the first six months. After that, switching gets expensive.

Do you need an ABM platform at all?

You can run basic ABM with a CRM, marketing automation and LinkedIn done manually. Purpose-built platforms save time and unlock orchestration. The threshold question is not company size, it is whether you are already paying for three or more point tools that a single platform would replace.

Which platform is easiest for non-technical marketers?

Of the legacy suites, the Terminus-lineage tooling was designed for marketer self-service, while Demandbase and 6sense assume more technical support. Abmatic AI is built for marketer self-service end to end: the pixel is a copy-paste, the ICP setup takes about five minutes, and no data engineer is required.

What is the typical implementation cost beyond platform fees?

Budget for internal marketing ops and sales ops time during implementation, plus any enrichment or point tools the platform does not cover. The tools you still have to buy alongside the suite are usually the larger number, and they are the line item vendors are least keen to help you total up.

Selection Criteria and Decision Framework

Choose an ABM platform based on where you are in your ABM maturity journey.

For ABM beginners in the first 12 months: optimise for time to first value and for the number of contracts you have to manage. A platform that is live in days and covers personalization, ads, sequences and chat in one place lets you prove value before you have an ops team.

For ABM practitioners scaling from 50 to 100+ accounts: Demandbase earns its complexity here, with deeper analytics and stronger enterprise integration, provided you have the people and process discipline to use the advanced features.

For AI and intent-driven strategies: 6sense, if predictive scoring and intent signals are your differentiator and you already have somewhere to execute.

For consolidation-driven strategies: Abmatic AI, if the honest audit of your stack shows you are paying for personalization, testing, list building, deanonymization, sequencing, ads and chat separately and reconciling identity between them by hand.

Conclusion

The "best" ABM platform depends on your team's maturity, budget and use case, but the shortlist itself has changed. Terminus is no longer an independent vendor, so the Demandbase vs Terminus comparison is really Demandbase vs DemandScience. Demandbase remains the enterprise integration and account intelligence choice, 6sense remains the intent and predictive choice, and both now ship genuine AI agents, so no honest comparison should claim otherwise. What none of them publishes is a price, and none of them collapses the stack around them. Abmatic AI does: 15+ first-party modules, contact-level deanonymization, Auto-Sourced ICP Contacts on a Warm or Hot trigger, Agentic Workflows, Agentic Outbound, Agentic Chat and an AI SDR, all on one identity graph, starting at $36,000/year. Spend your evaluation time on account selection and buying committee research first, because a mature team with basic tools outperforms an immature team with sophisticated platforms. Then pick the platform your team can master in 90 days, and book a demo to see what one platform instead of nine actually looks like on your own traffic.

Sources

• DemandScience and Terminus merger, 12 November 2024: demandscience.com press release and GlobeNewswire
• DemandScience Ionic, launched 16 September 2025: Ionic product page and launch press release
• DemandScience pricing is quote only, third-party buyer reporting: docket.io
• Demandbase Agentbase, launched 4 March 2025: Demandbase press release, Agentbase product page and AWS Marketplace announcement
• 6sense AI Email Agents, launched 28 August 2025: Businesswire and 6sense newsroom
• 6sense Summer 2026 release, agent surfaces and agent-facing APIs: 6sense product updates
• 6sense pricing not published, third-party confirmation: Vendr marketplace
• RollWorks rebranded to AdRoll ABM, 27 August 2025: NextRoll press release and AdRoll ABM product page
• Warmly acquired by HubSpot, announced 30 June 2026: Warmly announcement and CMSWire
• Warmly published pricing and agent products: Warmly pricing and TAM Agent
• ZoomInfo Copilot and Copilot Workspace: ZoomInfo investor relations
• Clay Claygent: Clay product page
• Apollo AI Assistant: PR Newswire
• Common Room acquired by Zoom, announced 2 July 2026: Zoom newsroom
• Clearbit absorbed into HubSpot as Breeze Intelligence: CMSWire retrospective

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