The importance of keeping your email list up to date
We've all been there - you sign up for a newsletter or make a purchase online, and suddenly your inbox is flooded with irrelevant emails that you have no interest in. It's frustrating, it's annoying, and it's a clear indication that the company behind the emails isn't keeping their email list up to date.
But did you know that the consequences of an outdated email list go far beyond just annoying your subscribers?
