The benefits of using scarcity and urgency in email marketing
Picture this: You're scrolling through your inbox and you see an email from your favorite clothing brand. The subject line reads, Limited time offer: 50% off all items! Your heart starts racing as you frantically open the email, knowing that this amazing deal won't last forever. As you browse through the items, you can't help but feel a sense of urgency to take advantage of the discount before it's too late.
This is the power of scarcity and urgency in email marketing.
