The benefits of segmenting your customers for customer service
Imagine walking into a store and being greeted by a salesperson who knows exactly what you're looking for and how to provide you with the best shopping experience. Sounds like a dream, right? Well, it doesn't have to be. By segmenting your customers, you can make this dream a reality. Customer segmentation is the process of dividing your customer base into groups that share similar characteristics, behaviors, or needs.