If you’re starting out in B2B marketing or sales, you’ve probably heard the term “lead generation” thrown around in meetings. It sounds straightforward, but behind that simple phrase sits a complex ecosystem of strategies, channels, and tactics that drive real business growth.
If you’re starting out in B2B marketing or sales, you’ve probably heard the term “lead generation” thrown around in meetings. It sounds straightforward, but behind that simple phrase sits a complex ecosystem of strategies, channels, and tactics that drive real business growth.
Here’s a question that keeps B2B marketers up at night: How do you know if a prospect is actually interested in buying, or just browsing?
Here’s a question that keeps B2B marketers up at night: How do you know if a prospect is actually interested in buying, or just browsing?
Imagine your sales team could spend 100% of their time talking to people who were perfect fits for your product. No tire-kickers. No 12-month sales cycles with no revenue. No customers who churn three months later.
Imagine your sales team could spend 100% of their time talking to people who were perfect fits for your product. No tire-kickers. No 12-month sales cycles with no revenue. No customers who churn three months later.
In B2B marketing, you’re not selling to people. You’re selling to companies.
In B2B marketing, you’re not selling to people. You’re selling to companies.
There’s a problem every serious B2B company faces: customer data lives everywhere.
There’s a problem every serious B2B company faces: customer data lives everywhere.
You’ve probably heard the term “account-based marketing” in conversations about B2B strategy. It’s become the hot buzzword,and for good reason. But what does it actually mean, and more importantly, does it work?
You’ve probably heard the term “account-based marketing” in conversations about B2B strategy. It’s become the hot buzzword,and for good reason. But what does it actually mean, and more importantly, does it work?