How to use account-based marketing to increase customer satisfaction rates
Account-based marketing (ABM) is a highly targeted and personalized approach to marketing that focuses on specific accounts or customers rather than a broader, general audience. By honing in on a select group of key accounts, companies can create tailored marketing campaigns that speak directly to the needs and wants of their target audience. This strategy can be especially effective at increasing customer satisfaction rates, as it allows companies to address the unique needs of their customers in a more targeted and effective way.
