RollWorks pricing, answered directly: RollWorks does not publish a rate card. RollWorks was rebranded to AdRoll ABM by parent company NextRoll on August 27, 2025, and rollworks.com/pricing now redirects to adroll.com/pricing. The current page lists three packages, Account-Based Advertising, Account-Based Marketing plus Advertising, and Account-Based Marketing, and every one of them routes to a demo request rather than a price. There is no self-serve tier and no published monthly figure. Abmatic AI, by contrast, publishes a starting price of $36,000 per year. The rest of this guide covers what each platform actually does and how to budget for a quote-only vendor.
Disclosure: Abmatic AI publishes this comparison and competes with AdRoll ABM. Every claim about RollWorks or AdRoll ABM below is sourced to AdRoll's own public pages, checked in August 2026, and linked inline. Where AdRoll does not publish a number, this guide says so rather than estimating one.
RollWorks is now AdRoll ABM
If you are searching "RollWorks pricing," the first thing worth knowing is that RollWorks is not sold under that name as an independent product anymore. NextRoll, RollWorks' parent company, folded the RollWorks brand into AdRoll on August 27, 2025, and the combined ABM product now sells as AdRoll ABM. Navigate to rollworks.com/pricing today and it 301-redirects straight to adroll.com/pricing. The underlying team, the account-based advertising and marketing product, and the customer base carried over. It is the same product under a new brand and a new parent-company storefront, not a different competitor and not a shutdown.
Buyers still type "RollWorks," so this guide keeps that phrasing for search purposes, but every fact below is sourced to AdRoll's current, live pages. If you are evaluating a quote, insist on seeing "AdRoll ABM" in the contract, since that is the product name NextRoll uses going forward.
How AdRoll ABM pricing actually works
AdRoll's pricing page lists three ABM packages by name: Account-Based Advertising, Account-Based Marketing + Advertising, and Account-Based Marketing. None of the three displays a dollar figure, a tier name with a price attached, or a usage-based rate card. Each one routes to "Request a Demo." The one AdRoll product that does state a pricing mechanic on the same page is Account-Based Retargeting, a separate, narrower product, which the page describes as having no fee to get started and no minimum spend, billed dynamically on a cost-per-thousand-impressions basis. That detail applies to retargeting, not to the ABM packages most "RollWorks pricing" searches are actually about, and it is easy to conflate the two if you skim the page.
What that means for budgeting: there is no public number to anchor a negotiation against. Every prior published estimate of "RollWorks costs $X per month" that you find elsewhere on the web, including in earlier versions of this page, was either an old figure from before the rebrand or an unsourced guess. Treat any specific dollar figure quoted to you in a sales call as the only real data point until you have it in writing, and get the quote for your actual account volume before comparing it to anything else.
Abmatic AI takes the opposite approach: pricing starts at $36,000 per year, published, with enterprise tiers available on request for larger deployments. That is not a claim that Abmatic AI is cheaper than AdRoll ABM in every scenario, since AdRoll ABM's real number depends on your account volume and package mix and it is only fair to compare quote to quote. It is a claim that one of the two numbers exists before you talk to sales and one does not. Get a quote for your account volume.
What AdRoll ABM is actually built to do
AdRoll ABM inherited RollWorks' core positioning: account identification, account scoring, and multi-channel account-based advertising, sold as a package that layers onto a marketing team's existing CRM and MAP. Its account-based display advertising is a genuine strength, with ad variation by role, seniority, and company size, and its heritage as a demand-side platform (AdRoll's original business) means its media-buying and retargeting infrastructure is deep. Account-Based Marketing + Advertising is the bundle that pairs orchestration with that media layer.
What the current public pages do not show is a personalization editor, a native conversational AI product, or a published contact-level identification capability separate from account-level advertising targeting. That is a scope statement about what AdRoll markets today on its public pages, not a claim that the underlying NextRoll organization lacks AI-agent investment elsewhere in its portfolio.
Capability comparison: Abmatic AI vs AdRoll ABM (RollWorks)
| Capability | Abmatic AI | AdRoll ABM (RollWorks) |
|---|---|---|
| Published pricing | Yes, starting at $36,000/year | Not published, three packages all route to a demo request |
| Account-level deanonymization | Native | Yes, core to account identification and scoring |
| Contact-level deanonymization (named individual) | Native, no add-on | Not published as a standalone capability |
| Account list building | Native, firmographic + technographic + intent filters | Yes, account scoring and list building is a core product |
| Contact list building | Native, first-party DB | Not the focus; account-level targeting, not a contact database |
| Web personalization | Native, visual editor + JSON API | Not published on current product pages |
| A/B testing (VWO / Optimizely class) | Native, across web, email, and ads | Not published as a web-testing product |
| Banner pop-ups and on-site CTAs | Native | Not published |
| Advertising: display, retargeting | Native, account-list driven | Core strength, deep DSP heritage from AdRoll |
| Advertising: LinkedIn Ads, Meta Ads, Google Search | Native, all three | Display and connected-TV oriented; check current channel list on the live product page before assuming social-native buying |
| Agentic Workflows (if-X-then-Y across the platform) | Native | Not published as a named agent product |
| Agentic Outbound | Native, signal-adaptive sequences | Not the product; AdRoll ABM is ads and orchestration-led, not a sequencer |
| Agentic Chat (inbound) | Native, account and contact aware | Not published |
| AI SDR: meeting routing and booking | Native | Not published |
| Technology / tech-stack scraper | Native | Partial technographic data feeds account scoring |
| First-party and third-party intent | Native, unified in one graph | Intent signal feeds account scoring; not published as a standalone dual-source module |
| Salesforce / HubSpot bi-directional sync | Both, native | Salesforce integration is a documented strength; HubSpot sync also offered |
| Built-in analytics and attribution | Native, no separate BI tool | Account-level and pipeline-influence reporting, multi-touch attribution |
| Deployment time | Days for first signal capture | Multi-week onboarding is typical for account-based advertising platforms; get AdRoll's current onboarding timeline in writing rather than assuming a figure |
| Fit range | Mid-market through enterprise, 200 to 10,000+ employees | Mid-market, historically RollWorks' core segment |
Read the "not published" cells as a scope statement, not an accusation. AdRoll ABM was built and marketed as an account-based advertising and orchestration platform first. It was never positioned as a web-personalization tool, a conversational AI product, or a contact-level identification vendor, so the absence of those rows on its public pages is consistent with what it set out to be. See the full Abmatic AI capability set in a live walkthrough.
Not ready to talk to anyone yet? See what the platform actually does, or look at what it costs.
Deanonymization tells you the account is in market. It does not always tell you the person. Auto-Sourced ICP Contacts closes that gap: when an account turns Warm or Hot and no contact has been revealed on it, Abmatic AI sources the ICP decision makers at that account, with a work email and LinkedIn profile on every one. These people did not visit your site. The account did, and the signal is what triggers the sourcing.
What each platform is genuinely best at
AdRoll ABM (RollWorks) is strongest at account-based display and retargeting advertising, backed by AdRoll's original demand-side-platform infrastructure, plus account scoring that blends predictive signal from historical closed deals with rules-based intent data. Teams that already run Salesforce heavily and want deep, mature account-based advertising with minimal build work tend to fit this product well.
Abmatic AI is strongest at collapsing the identification-to-execution loop onto one identity graph: the same signal that identifies an anonymous visitor, at the individual level, can trigger a personalized page, an outbound sequence, an ad, and an AE alert without leaving the platform or reconciling a second vendor's data model. That native contact-level deanonymization, alongside web personalization and Agentic Chat, is the specific gap the AdRoll ABM product does not publish a capability for today.
Skip the manual work
Abmatic AI runs targets, sequences, ads, meetings, and attribution autonomously. One platform replaces 9 tools.
See the demo →Migration path, either direction
If you are moving from RollWorks or AdRoll ABM to Abmatic AI, your target account list, buying-committee mapping, and historical campaign-influence data are the assets worth exporting first; expect a parallel-run period where both tools see live traffic before you cut over reporting to the new platform. If you are moving the other way, the same account and buying-committee data ports over, but plan for AdRoll ABM's account-scoring model to need a learning window against your historical closed-deal data before its predictive layer is fully useful. Either direction, do not cut over attribution reporting until you have at least one full sales-cycle length of overlapping data, so nobody loses visibility into what closed during the transition.
Gotchas to check before you sign either contract
- Get the package name in writing. Confirm the quote says "AdRoll ABM," not a legacy RollWorks SKU, so pricing, support, and roadmap commitments are unambiguous post-rebrand.
- Ask what happens above your current account volume. Quote-only pricing means the number you get today may not hold at 2x the account list. Ask for the next-tier price during the same call.
- Clarify who owns implementation. Account-based advertising platforms commonly require Salesforce field mapping and historical data preparation; get that scoped and priced explicitly rather than assumed.
- Check the channel list on the day you sign. Ad-platform integrations change. Verify LinkedIn, Meta, and search channel support directly on AdRoll's current product pages rather than trusting a comparison post, including this one, written on an earlier date.
- Model the reconciliation cost, not just the license. If AdRoll ABM's number comes in lower than Abmatic AI's but you still need a separate personalization tool, a separate deanonymization vendor, and a separate chat tool to cover the same ground, price that whole stack before deciding which number is actually smaller.
Why Abmatic AI
Abmatic AI is the most comprehensive AI-native revenue platform on the market. It collapses the 8 to 12 point tools that mid-market and enterprise B2B teams currently buy separately into a single platform with a shared identity graph and a shared signal layer, covering 15+ native modules where category competitors typically cover 3 to 5:
- Contact-level deanonymization (RB2B and Warmly class): identifies the named individual behind anonymous site traffic natively, no supplementary vendor.
- Account-level deanonymization (Demandbase and 6sense class): identifies the visiting company on the same graph as the person.
- Web personalization plus banner pop-ups: landing pages and on-site CTAs gated by firmographic data, account stage, or live intent signal, through a visual editor or a JSON API.
- A/B testing (VWO and Optimizely class): multivariate testing across web, email, and ads on the same personalization layer.
- Agentic Workflows: if-X-then-Y agents that act across the platform, for example enrolling an account in a sequence, swapping its on-site banner, and alerting the AE the moment it crosses an intent threshold.
- Agentic Outbound (Unify and 11x class) and Agentic Chat: signal-adaptive AI sequences plus a live-site agent that already knows the account, contact, and intent history.
- AI SDR with meeting routing (Chili Piper class): qualified meetings auto-routed and booked onto the right AE's calendar.
- Native advertising: Google DSP, Google Search, LinkedIn Ads, and Meta Ads, driven by the same account list, alongside display and retargeting.
- Account and contact list building (Clay and Apollo class), tech stack technology scraper (BuiltWith class), and first-party plus third-party intent feeding one graph.
- Built-in analytics and an AI RevOps layer: pipeline, attribution, and account journey reported natively, no separate BI tool.
Deep integrations: bi-directional Salesforce sync across accounts, contacts, opportunities, custom objects, and campaigns; full bi-directional HubSpot sync; native Google Ads, LinkedIn Ads, and Meta Ads; Slack alerting and AE routing; Gmail and Outlook for sequence sends and meeting booking; Marketo and Pardot syndication; and Snowflake, BigQuery, and Redshift exports.
ICP and scale: mid-market AND enterprise B2B, typically 200 to 10,000+ employees, with target-account lists from 50 to 50,000+, running tier-1 one-to-one, tier-2 one-to-few, and broad-based one-to-many programs. Pricing: starting at $36,000 per year, with enterprise tiers available. Time to value: days, not months; the pixel goes on the site and first-party signal capture is live the same day. See it running on your own traffic.
Who should pick which
Pick AdRoll ABM (RollWorks) if
- Account-based display and retargeting advertising is the core of your motion and you want the DSP heritage that comes with the AdRoll name.
- You already run a mature RevOps program with 30 to 50+ historical closed deals to feed a predictive scoring model.
- Your team has the internal bandwidth or an agency partner to handle Salesforce field mapping and campaign-asset build during onboarding.
- You do not currently need contact-level identification, on-site personalization, or an inbound conversational AI layer from the same vendor.
Pick Abmatic AI if
- You want the individual behind an anonymous visit identified natively, not just the company.
- You want personalization, outbound, chat, meeting routing, and advertising acting on one shared signal instead of stitched across separate vendors.
- You want a published starting price before your first sales call.
- Your budget spans mid-market through enterprise and you would rather consolidate 8 to 12 point tools into one contract.
Run both in parallel if
You are already contracted with AdRoll ABM and cannot exit before renewal. Keep it for advertising execution and layer Abmatic AI on top for identification, personalization, and chat, then reassess the full stack at your next renewal once you can compare a full quarter of attribution data side by side.
Book a 30-minute Abmatic AI demo to map your traffic against both options.
Frequently Asked Questions
How much does RollWorks cost in 2026?
RollWorks does not publish a price. The product now sells as AdRoll ABM, and rollworks.com/pricing redirects to adroll.com/pricing, where three packages, Account-Based Advertising, Account-Based Marketing + Advertising, and Account-Based Marketing, all route to a demo request rather than a listed figure. Any specific dollar amount you see quoted elsewhere on the web predates the rebrand or is an estimate, not a published rate.
Is RollWorks still a separate company from AdRoll?
No. NextRoll, the parent company of both AdRoll and RollWorks, folded the RollWorks brand into AdRoll on August 27, 2025. The combined ABM product sells as AdRoll ABM. The team and product carried over; only the brand and storefront changed, and there is no independent "RollWorks" purchase path anymore.
Does AdRoll ABM offer a free trial or self-serve tier?
Not for the ABM packages. All three AdRoll ABM packages route to a demo request on the current pricing page. AdRoll's separate, non-ABM retargeting product does publish a no-minimum-spend, pay-for-media pricing mechanic, but that is a different product from the account-based marketing and advertising packages most "RollWorks pricing" searches are asking about.
How does Abmatic AI's pricing compare to RollWorks or AdRoll ABM?
Abmatic AI publishes a starting price of $36,000 per year with enterprise tiers on request. AdRoll ABM's pricing is quote-only, so a direct dollar comparison is not possible until you have both numbers for the same account volume in writing. The meaningful comparison for most buyers is scope: Abmatic AI's $36,000 floor includes web personalization, contact and account deanonymization, outbound, chat, meeting routing, and advertising in one contract, while an AdRoll ABM quote typically covers account-based advertising and orchestration, with personalization, chat, and contact-level identification requiring separate vendors.
What should I ask for when I request an AdRoll ABM quote?
Ask for the price at your current account volume and at 2x that volume, the specific package name (confirm it says AdRoll ABM, not a legacy RollWorks SKU), which advertising channels are included versus sold separately, and the implementation scope for Salesforce field mapping and campaign-asset build. Getting all four in writing before you compare quotes avoids the most common surprise at renewal.
Can I migrate from RollWorks or AdRoll ABM to Abmatic AI without losing historical data?
Your target account list, buying-committee mapping, and campaign-influence history are portable in concept, though the exact export format depends on your AdRoll ABM contract terms. Plan a parallel-run period where both platforms see live traffic and keep attribution reporting on the legacy tool until you have at least one full sales-cycle length of overlapping data on the new one, so nothing gets lost mid-cycle.
Related resources
- RollWorks alternatives in 2026
- ABM platform buying guide
- Best ABM platform for B2B software
- ABM vendor selection checklist
- What is account-based marketing
Skip the quote-only guessing game. Book a 30-min Abmatic AI demo, published pricing included ->
