How Firmographic Segmentation Drives Success in Account-Based Marketing
Account-Based Marketing (ABM) is a strategy that focuses on targeting high-value accounts rather than a wide pool of potential customers. At the heart of successful ABM is firmographic segmentation, a method that allows businesses to classify and target accounts based on firm-specific attributes. This approach not only refines marketing efforts but also significantly boosts the chances of success. In this blog, we will explore what firmographic segmentation is, its importance in ABM, and how it drives success.